Call for Papers:Vol.11 Issue.3

Submission
Last date		 28-Jun-2025
Acceptance Status In One Day
Paper Publish In Two Days
Submit ManuScript

News & Updates

Submit Article

Dear Authors, Article publish in our journal for Volume-11,Issue-3. For article submission on below link: Submit Manuscript


Join As Board

Dear Reviewer, You can join our Reviewer team without given any charges in our journal. Submit Details on below link: Join As Board


Paper Publication Charges

IJARIIE APP
Download Android App

For Authors

Archives

IJARIIE Board

Downloads

Android App

Download IJARIIE APP

Authors

Title: :  Exploring Consumer Perceptions and Preferences in Health and Wellness Tourism: A Comprehensive Study in Sri Lanka
PaperId: :  22492
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 10 Issue 1 2024
DUI:    16.0415/IJARIIE-22492
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Sugathapala M.A.S.H.Postgraduate Institute of Management, University of Sri Jayewardenepura, Sri Lanka

Abstract

Tourism Management
Cultural Sensitivity, Demographic Factors, Digital Health Literacy, Health and Wellness Preferences Mixed-Methods Research, Sri Lanka, Travel-related Factors, Wellness Tourism
This research explores the intricate dynamics of consumer perceptions and preferences in the burgeoning health and wellness tourism sector within the cultural context of Sri Lanka. Leveraging a mixed-methods approach, the study delves into the interplay between demographic factors, travel-related considerations, health and wellness preferences, digital health literacy, and cultural sensitivity. Demographic insights reveal that age, income, and education levels intricately shape preferences, with younger individuals gravitating towards adventurous activities and higher-income segments seeking luxury wellness experiences. Travel-related factors, including the influence of previous travel experiences and the purpose of travel, underscore the importance of tailoring wellness offerings to diverse travel motivations. Digital health literacy emerges as a pivotal factor influencing consumer behavior, with implications for how wellness information is accessed and utilized. The study emphasizes the need for wellness providers to harness technology to enhance accessibility and engagement, especially among tech-savvy consumers. Cultural sensitivity surfaces as a moderating variable, highlighting its profound impact on the relationships between demographic and travel-related factors, digital health literacy, and health and wellness preferences. This underscores the significance of authentic cultural experiences in shaping the appeal of wellness offerings. The recommendations drawn from the findings advocate for the diversification of wellness offerings, targeted marketing strategies, and collaborative initiatives with local communities. Furthermore, the study underscores the importance of continuous monitoring of consumer trends to stay adaptive in a rapidly evolving wellness tourism landscape. In conclusion, this study contributes a nuanced understanding of the factors influencing health and wellness tourism in Sri Lanka. The insights offer strategic guidance for industry stakeholders, positioning Sri Lanka to capitalize on its cultural richness and diverse landscapes to emerge as a prominent destination in the global wellness tourism arena.

Citations

Copy and paste a formatted citation or use one of the links to import into a bibliography manager and reference.

IJARIIE Sugathapala M.A.S.H.. "Exploring Consumer Perceptions and Preferences in Health and Wellness Tourism: A Comprehensive Study in Sri Lanka" International Journal Of Advance Research And Innovative Ideas In Education Volume 10 Issue 1 2024 Page 679-687
MLA Sugathapala M.A.S.H.. "Exploring Consumer Perceptions and Preferences in Health and Wellness Tourism: A Comprehensive Study in Sri Lanka." International Journal Of Advance Research And Innovative Ideas In Education 10.1(2024) : 679-687.
APA Sugathapala M.A.S.H.. (2024). Exploring Consumer Perceptions and Preferences in Health and Wellness Tourism: A Comprehensive Study in Sri Lanka. International Journal Of Advance Research And Innovative Ideas In Education, 10(1), 679-687.
Chicago Sugathapala M.A.S.H.. "Exploring Consumer Perceptions and Preferences in Health and Wellness Tourism: A Comprehensive Study in Sri Lanka." International Journal Of Advance Research And Innovative Ideas In Education 10, no. 1 (2024) : 679-687.
Oxford Sugathapala M.A.S.H.. 'Exploring Consumer Perceptions and Preferences in Health and Wellness Tourism: A Comprehensive Study in Sri Lanka', International Journal Of Advance Research And Innovative Ideas In Education, vol. 10, no. 1, 2024, p. 679-687. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/Exploring_Consumer_Perceptions_and_Preferences_in_Health_and_Wellness_Tourism___A_Comprehensive_Study_in_Sri_Lanka_ijariie22492.pdf (Accessed : ).
Harvard Sugathapala M.A.S.H.. (2024) 'Exploring Consumer Perceptions and Preferences in Health and Wellness Tourism: A Comprehensive Study in Sri Lanka', International Journal Of Advance Research And Innovative Ideas In Education, 10(1), pp. 679-687IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/Exploring_Consumer_Perceptions_and_Preferences_in_Health_and_Wellness_Tourism___A_Comprehensive_Study_in_Sri_Lanka_ijariie22492.pdf (Accessed : )
IEEE Sugathapala M.A.S.H., "Exploring Consumer Perceptions and Preferences in Health and Wellness Tourism: A Comprehensive Study in Sri Lanka," International Journal Of Advance Research And Innovative Ideas In Education, vol. 10, no. 1, pp. 679-687, Jan-Feb 2024. [Online]. Available: https://ijariie.com/AdminUploadPdf/Exploring_Consumer_Perceptions_and_Preferences_in_Health_and_Wellness_Tourism___A_Comprehensive_Study_in_Sri_Lanka_ijariie22492.pdf [Accessed : ].
Turabian Sugathapala M.A.S.H.. "Exploring Consumer Perceptions and Preferences in Health and Wellness Tourism: A Comprehensive Study in Sri Lanka." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 10 number 1 ().
Vancouver Sugathapala M.A.S.H.. Exploring Consumer Perceptions and Preferences in Health and Wellness Tourism: A Comprehensive Study in Sri Lanka. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2024 [Cited : ]; 10(1) : 679-687. Available from: https://ijariie.com/AdminUploadPdf/Exploring_Consumer_Perceptions_and_Preferences_in_Health_and_Wellness_Tourism___A_Comprehensive_Study_in_Sri_Lanka_ijariie22492.pdf
BibTex EndNote RefMan RefWorks

Number Of Downloads



Save in Google Drive

Similar-Paper

TitleArea of ResearchAuther NameAction
DESTINATION BRANDING: AN ANALYSIS OF STRATEGIC BRANDING PRACTICES IN SURIGAO DEL SUR, PHILIPPINESMarketing ManagementCamille M. Loayon Download
IMPLEMENTATION OF THE HOTEL AND RESTAURANT MANAGEMENT PROGRAM BASED ON CMO NO. 30, SERIES OF 2006Hotel and Restaurant ManagementRudyard Ryann Dela Torre Verano Download
The Challenges of Strategic Management in the Tourism Sector of the Analamanga and Itasy Regions: Local Issues and Adaptation to Specific Contexts.Social science; ManagementPRINCY RAKOTONDRAVOHITRA R. Jefferson Download
Synergy between biodiversity, local development, tourist expectations for environmental preservationManangement, Biodiversity, TourismAmbinimanantsoa Ravinala Download
A Brief Bibliographic Analysis on Balancing Equitable Tourism Development, Valuing Endemic Species, and Reducing Poverty in Local CommunitiesManangement, BiodiversityAmbinimanantsoa Ravinala Download
Factors Affecting Recruitment and Career Advancement of Women in the Hospitality IndustryManagementDr. Sudhir Dwivedi Download
The Impact of COVID-19 on the Tourism and Hospitality Sector in Bundelkhand, India: An Empirical AnalysisManagementMohini Yadav Download
Navigating the Digital Frontier: Assessing the Impacts and Opportunities of Digital Transformation in the Tourism IndustryTourism ManagementSugathapala M.A.S.H. Download
Exploring Consumer Perceptions and Preferences in Health and Wellness Tourism: A Comprehensive Study in Sri LankaTourism ManagementSugathapala M.A.S.H. Download
Evaluating the Impact of Traditional Ayurveda Practices on Health Tourism: An Examination of the Sri Lankan ContextTourism ManagementSugathapala M.A.S.H. Download
Harmonizing Tradition and Tourism: A Comprehensive Examination of the Influence of Tourism on the Traditional Lifestyles of Indigenous CommunitiesTourism ManagementSugathapala M.A.S.H. Download
Investigating the Crossroads Between Medicinal Cannabis and Tourism: An Examination in the Context of Sri LankaTourism ManagementSugathapala M.A.S.H. Download
Eco-Friendly Practices in Health and Wellness Tourism: A Study of Sustainable Initiatives in Sri LankaTourism ManagementSugathapala M.A.S.H. Download
Navigating the Challenges of Travel for PTSD Survivors in Sri LankaTourism ManagementSugathapala M.A.S.H. Download
INFLUENCE OF KOREAN CULTURE AMONG TODAY’S YOUTHCommerce & ManagementN NEELA ROSHINI Download
12