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Title: :  A COMPARATIVE STUDY OF PREFERENCE OF KITSCH, MINIMALISM, AND INDIAN FOLK ART AMONG LIFESTYLE OF YOUNG ADULTS
PaperId: :  22863
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 10 Issue 2 2024
DUI:    16.0415/IJARIIE-22863
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Sailendra Nath MurmuSunrise University
Dr.Narendra KumarSunrise University

Abstract

Fine Arts
Kitsch, Minimalism, Indian Folk Art & Lifestyle
Kitsch and minimalism are two types of art forms which are complete opposite of each other. Kitsch is quirky, out of the box and overboard with emotions while on the other hand minimalism is subtle, simplified, reduced to its basic form. Indian folk art is a third category which influence on a person’s lifestyle as most of the Indian people prefer ethnicity in their homes as it keeps them closest to their roots. The aim of the study was to find out the preference of kitsch, minimalism, and Indian folk art among lifestyle of young adults. The total sample was selected to be 155 out of which, 60 fashion students were selected from the UIFT, Panjab University; 40 students were selected from NIIFT, Mohali and 40 students were selected from home science college, Sector 10, Chandigarh, to fill the first questionnaire. A second questionnaire was prepared with suitable items which were filled by brands working with the chosen art forms in Chandigarh. The survey concluded that Minimalism is the most preferred art form among young adults as it is good for casual wear and gives preference to comfort followed by Indian folk art and the kitsch. Indian folk art has a bright future in Indian fashion market but Kitsch is least favoured and thought to be least suitable for suitable for Indian fashion market. It seems to do well in accessory section and home furnishing but because it’s flashy, it tends to gain attention.

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IJARIIE Sailendra Nath Murmu, and Dr.Narendra Kumar. "A COMPARATIVE STUDY OF PREFERENCE OF KITSCH, MINIMALISM, AND INDIAN FOLK ART AMONG LIFESTYLE OF YOUNG ADULTS" International Journal Of Advance Research And Innovative Ideas In Education Volume 10 Issue 2 2024 Page 1169-1176
MLA Sailendra Nath Murmu, and Dr.Narendra Kumar. "A COMPARATIVE STUDY OF PREFERENCE OF KITSCH, MINIMALISM, AND INDIAN FOLK ART AMONG LIFESTYLE OF YOUNG ADULTS." International Journal Of Advance Research And Innovative Ideas In Education 10.2(2024) : 1169-1176.
APA Sailendra Nath Murmu, & Dr.Narendra Kumar. (2024). A COMPARATIVE STUDY OF PREFERENCE OF KITSCH, MINIMALISM, AND INDIAN FOLK ART AMONG LIFESTYLE OF YOUNG ADULTS. International Journal Of Advance Research And Innovative Ideas In Education, 10(2), 1169-1176.
Chicago Sailendra Nath Murmu, and Dr.Narendra Kumar. "A COMPARATIVE STUDY OF PREFERENCE OF KITSCH, MINIMALISM, AND INDIAN FOLK ART AMONG LIFESTYLE OF YOUNG ADULTS." International Journal Of Advance Research And Innovative Ideas In Education 10, no. 2 (2024) : 1169-1176.
Oxford Sailendra Nath Murmu, and Dr.Narendra Kumar. 'A COMPARATIVE STUDY OF PREFERENCE OF KITSCH, MINIMALISM, AND INDIAN FOLK ART AMONG LIFESTYLE OF YOUNG ADULTS', International Journal Of Advance Research And Innovative Ideas In Education, vol. 10, no. 2, 2024, p. 1169-1176. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/A_COMPARATIVE_STUDY_OF_PREFERENCE_OF_KITSCH__MINIMALISM__AND_INDIAN_FOLK_ART_AMONG_LIFESTYLE_OF_YOUNG_ADULTS_ijariie22863.pdf (Accessed : ).
Harvard Sailendra Nath Murmu, and Dr.Narendra Kumar. (2024) 'A COMPARATIVE STUDY OF PREFERENCE OF KITSCH, MINIMALISM, AND INDIAN FOLK ART AMONG LIFESTYLE OF YOUNG ADULTS', International Journal Of Advance Research And Innovative Ideas In Education, 10(2), pp. 1169-1176IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/A_COMPARATIVE_STUDY_OF_PREFERENCE_OF_KITSCH__MINIMALISM__AND_INDIAN_FOLK_ART_AMONG_LIFESTYLE_OF_YOUNG_ADULTS_ijariie22863.pdf (Accessed : )
IEEE Sailendra Nath Murmu, and Dr.Narendra Kumar, "A COMPARATIVE STUDY OF PREFERENCE OF KITSCH, MINIMALISM, AND INDIAN FOLK ART AMONG LIFESTYLE OF YOUNG ADULTS," International Journal Of Advance Research And Innovative Ideas In Education, vol. 10, no. 2, pp. 1169-1176, Mar-App 2024. [Online]. Available: https://ijariie.com/AdminUploadPdf/A_COMPARATIVE_STUDY_OF_PREFERENCE_OF_KITSCH__MINIMALISM__AND_INDIAN_FOLK_ART_AMONG_LIFESTYLE_OF_YOUNG_ADULTS_ijariie22863.pdf [Accessed : ].
Turabian Sailendra Nath Murmu, and Dr.Narendra Kumar. "A COMPARATIVE STUDY OF PREFERENCE OF KITSCH, MINIMALISM, AND INDIAN FOLK ART AMONG LIFESTYLE OF YOUNG ADULTS." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 10 number 2 ().
Vancouver Sailendra Nath Murmu, and Dr.Narendra Kumar. A COMPARATIVE STUDY OF PREFERENCE OF KITSCH, MINIMALISM, AND INDIAN FOLK ART AMONG LIFESTYLE OF YOUNG ADULTS. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2024 [Cited : ]; 10(2) : 1169-1176. Available from: https://ijariie.com/AdminUploadPdf/A_COMPARATIVE_STUDY_OF_PREFERENCE_OF_KITSCH__MINIMALISM__AND_INDIAN_FOLK_ART_AMONG_LIFESTYLE_OF_YOUNG_ADULTS_ijariie22863.pdf
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