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Title: :  The Impact of AI on Salesforce CRM: Revolutionizing Customer Relationship Management
PaperId: :  24302
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 10 Issue 3 2024
DUI:    16.0415/IJARIIE-24302
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Harshal KamaneMET Institue of Computer Science

Abstract

Computer Engineering
Fake Insights (AI), Salesforce CRM, AI advances, operational effectiveness, client engagement, Salesforce Einstein, predictive analytics, personalized marketing, automated workflows, intelligent service, decision-making, operations streamlining, deeper relationships, revenue growth, client satisfaction, retention, information protection, algorithmic bias, moral AI, experimental investigations, case studies, industry insights, transformative potential, reshaping, competitive advantage, future readiness.
This paper explores the transformative impact of Artificial Intelligence (AI) on Salesforce Client Relationship Management (CRM), examining the dynamic interaction between advanced AI technologies and CRM practices. As businesses increasingly recognize the critical role of AI in enhancing operational efficiency and customer engagement, Salesforce has emerged as a leader in integrating AI capabilities within its CRM platform through Salesforce Einstein. This research provides a comprehensive analysis of how AI-driven advancements within Salesforce CRM are revolutionizing traditional CRM paradigms. It delves into key areas such as predictive analytics, personalized marketing, automated workflows, and intelligent customer service, illustrating how AI enhances decision-making processes, streamlines operations, and fosters deeper customer relationships. Furthermore, the study investigates the implications of AI integration for businesses, encompassing improved sales performance and revenue growth to enhanced customer satisfaction and retention. It also addresses challenges such as data privacy concerns, algorithmic bias, and the need for ethical AI governance within Salesforce CRM implementations. Through a synthesis of empirical studies, case studies, and industry insights, this paper aims to provide a nuanced understanding of the multifaceted impact of AI on Salesforce CRM. By highlighting the transformative potential of AI in reshaping customer relationship management practices, this research offers strategic insights for businesses seeking to leverage AI-driven innovation to remain competitive and future-ready in an increasingly digital landscape. The findings underscore the critical importance of navigating the ethical and practical challenges associated with AI integration to fully harness its benefits within CRM frameworks. Thus, this paper serves as a valuable resource for understanding the evolving landscape of AI in CRM and its implications for modern business strategies.

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IJARIIE Harshal Kamane. "The Impact of AI on Salesforce CRM: Revolutionizing Customer Relationship Management" International Journal Of Advance Research And Innovative Ideas In Education Volume 10 Issue 3 2024 Page 5305-5309
MLA Harshal Kamane. "The Impact of AI on Salesforce CRM: Revolutionizing Customer Relationship Management." International Journal Of Advance Research And Innovative Ideas In Education 10.3(2024) : 5305-5309.
APA Harshal Kamane. (2024). The Impact of AI on Salesforce CRM: Revolutionizing Customer Relationship Management. International Journal Of Advance Research And Innovative Ideas In Education, 10(3), 5305-5309.
Chicago Harshal Kamane. "The Impact of AI on Salesforce CRM: Revolutionizing Customer Relationship Management." International Journal Of Advance Research And Innovative Ideas In Education 10, no. 3 (2024) : 5305-5309.
Oxford Harshal Kamane. 'The Impact of AI on Salesforce CRM: Revolutionizing Customer Relationship Management', International Journal Of Advance Research And Innovative Ideas In Education, vol. 10, no. 3, 2024, p. 5305-5309. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/The_Impact_of_AI_on_Salesforce_CRM__Revolutionizing_Customer_Relationship_Management_ijariie24302.pdf (Accessed : ).
Harvard Harshal Kamane. (2024) 'The Impact of AI on Salesforce CRM: Revolutionizing Customer Relationship Management', International Journal Of Advance Research And Innovative Ideas In Education, 10(3), pp. 5305-5309IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/The_Impact_of_AI_on_Salesforce_CRM__Revolutionizing_Customer_Relationship_Management_ijariie24302.pdf (Accessed : )
IEEE Harshal Kamane, "The Impact of AI on Salesforce CRM: Revolutionizing Customer Relationship Management," International Journal Of Advance Research And Innovative Ideas In Education, vol. 10, no. 3, pp. 5305-5309, May-Jun 2024. [Online]. Available: https://ijariie.com/AdminUploadPdf/The_Impact_of_AI_on_Salesforce_CRM__Revolutionizing_Customer_Relationship_Management_ijariie24302.pdf [Accessed : ].
Turabian Harshal Kamane. "The Impact of AI on Salesforce CRM: Revolutionizing Customer Relationship Management." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 10 number 3 ().
Vancouver Harshal Kamane. The Impact of AI on Salesforce CRM: Revolutionizing Customer Relationship Management. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2024 [Cited : ]; 10(3) : 5305-5309. Available from: https://ijariie.com/AdminUploadPdf/The_Impact_of_AI_on_Salesforce_CRM__Revolutionizing_Customer_Relationship_Management_ijariie24302.pdf
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