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Title: :  Influence of Social Media Marketing on the Buying Behavior of Women Professionals in Higher Education
PaperId: :  24733
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 10 Issue 3 2024
DUI:    16.0415/IJARIIE-24733
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Dr Suman PahalBMU Rohtak
PreetiBMU, Rohtak

Abstract

Management and Commerce
Social Media Marketing; Buying Behavior; Women Professionals; Higher Education; Demographic Factors
This study investigates the influence of social media marketing on the buying behavior of women professionals in higher education, with a focus on understanding how different demographic factors affect this relationship. Utilizing a quantitative approach, the research employs ANOVA to analyze differences across various demographic variables such as marital status, age, and educational level. By examining these factors, the study aims to identify significant variations in how social media marketing impacts purchasing decisions within this specific demographic. Findings are expected to provide valuable insights into the effectiveness of social media marketing strategies tailored to women professionals in higher education. The results will contribute to more targeted marketing approaches, enhancing engagement and driving better outcomes in social media campaigns. This research highlights the need for nuanced marketing strategies that consider the diverse characteristics of women professionals in the higher education sector.

Citations

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IJARIIE Dr Suman Pahal, and Preeti. "Influence of Social Media Marketing on the Buying Behavior of Women Professionals in Higher Education" International Journal Of Advance Research And Innovative Ideas In Education Volume 10 Issue 3 2024 Page 6460-6467
MLA Dr Suman Pahal, and Preeti. "Influence of Social Media Marketing on the Buying Behavior of Women Professionals in Higher Education." International Journal Of Advance Research And Innovative Ideas In Education 10.3(2024) : 6460-6467.
APA Dr Suman Pahal, & Preeti. (2024). Influence of Social Media Marketing on the Buying Behavior of Women Professionals in Higher Education. International Journal Of Advance Research And Innovative Ideas In Education, 10(3), 6460-6467.
Chicago Dr Suman Pahal, and Preeti. "Influence of Social Media Marketing on the Buying Behavior of Women Professionals in Higher Education." International Journal Of Advance Research And Innovative Ideas In Education 10, no. 3 (2024) : 6460-6467.
Oxford Dr Suman Pahal, and Preeti. 'Influence of Social Media Marketing on the Buying Behavior of Women Professionals in Higher Education', International Journal Of Advance Research And Innovative Ideas In Education, vol. 10, no. 3, 2024, p. 6460-6467. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/Influence_of_Social_Media_Marketing_on_the_Buying_Behavior_of_Women_Professionals_in_Higher_Education_ijariie24733.pdf (Accessed : ).
Harvard Dr Suman Pahal, and Preeti. (2024) 'Influence of Social Media Marketing on the Buying Behavior of Women Professionals in Higher Education', International Journal Of Advance Research And Innovative Ideas In Education, 10(3), pp. 6460-6467IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/Influence_of_Social_Media_Marketing_on_the_Buying_Behavior_of_Women_Professionals_in_Higher_Education_ijariie24733.pdf (Accessed : )
IEEE Dr Suman Pahal, and Preeti, "Influence of Social Media Marketing on the Buying Behavior of Women Professionals in Higher Education," International Journal Of Advance Research And Innovative Ideas In Education, vol. 10, no. 3, pp. 6460-6467, May-Jun 2024. [Online]. Available: https://ijariie.com/AdminUploadPdf/Influence_of_Social_Media_Marketing_on_the_Buying_Behavior_of_Women_Professionals_in_Higher_Education_ijariie24733.pdf [Accessed : ].
Turabian Dr Suman Pahal, and Preeti. "Influence of Social Media Marketing on the Buying Behavior of Women Professionals in Higher Education." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 10 number 3 ().
Vancouver Dr Suman Pahal, and Preeti. Influence of Social Media Marketing on the Buying Behavior of Women Professionals in Higher Education. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2024 [Cited : ]; 10(3) : 6460-6467. Available from: https://ijariie.com/AdminUploadPdf/Influence_of_Social_Media_Marketing_on_the_Buying_Behavior_of_Women_Professionals_in_Higher_Education_ijariie24733.pdf
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