Impact of internal and External factor on Maruti Suzuki

Strategic Management

Maruti Suzuki India Limited (MSIL) is a Joint Venture (JV) between the Japanese company ‘Suzuki’ and Maruti Udyog. MSIL’s revenue in 2019 was Rs 885,813 million with Rs 1,753,700 units sold (Maruti Suzuki India Limited | IBEF, 2020). MSIL’s mission is to ‘Develop products of superior value by focusing on the customer, Establish a refreshing and innovative company through teamwork’ (globalsuzuki.com, 2020). The value of MSIL is incorporated to maintain their reputation by being open and transparent about their actions and also keeping their customer safety as number one priority (Taumar, 2019), (Taumar, Nangia and Mishra, 2019). MSIL’s Cross-Cultural Leadership style, has adopted cultural practices of Suzuki which includes zero-defect methodology and lean manufacturing approach as they follow customer-centric culture (MarutiSuzuki.com, 2019) (Williams, 2014) (MADHAVAN, 2016) (Bureau, 2012) (Chase et al., 2008) (Karim, 2019).

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