ANALYSIS OF MARKETING STRATEGIES OF PACKAGED DRINKING WATER PRODUCING COMPANIES.
Abstract & Details
Research Area
Master of Business Administration
Keywords
Marketing
Strategy
packaged water producers
Product
Customer
Competitive advantage
price.
Abstract
One of the main functions within a company is the marketing area. Thus, creation and implementation a successful marketing strategy in business is very essential, especially when we deal with a business such as packaged water production, still or sparkling. During the research we have found most water producing companies strategy more on production than on sales and or marketing. The main tool they use to round competition seems to remain the pricing strategy, the other method that the water manufacturer’s use, apart from the price rivalry, is product proliferation and variation, as well as product development.
License
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Author Information
| # | Name | Institute / Affiliation |
|---|---|---|
| 1 | Janani.K | University college of Engineering,Anna University,(BIT campus),Tiruchirapalli. |
| 2 | Dr.S.P.Dhandayuthapani | University college of Engineering,Anna University,(BIT campus),Tiruchirapalli. |
How to Cite
Use the following formats to cite this article in your research.
APA Style
Janani.K & Dr.S.P.Dhandayuthapani (2017). ANALYSIS OF MARKETING STRATEGIES OF PACKAGED DRINKING WATER PRODUCING COMPANIES.. International Journal of Advance Research and Innovative Ideas In Education, 3(6), 1429-1432.
MLA Style
Janani.K, and Dr.S.P.Dhandayuthapani. "ANALYSIS OF MARKETING STRATEGIES OF PACKAGED DRINKING WATER PRODUCING COMPANIES.." International Journal of Advance Research and Innovative Ideas In Education, vol. 3, no. 6, 2017, pp. 1429-1432.
IEEE Style
Janani.K and Dr.S.P.Dhandayuthapani, "ANALYSIS OF MARKETING STRATEGIES OF PACKAGED DRINKING WATER PRODUCING COMPANIES.," International Journal of Advance Research and Innovative Ideas In Education, vol. 3, no. 6, pp. 1429-1432, 2017.
Vancouver Style
Janani.K, Dr.S.P.Dhandayuthapani. ANALYSIS OF MARKETING STRATEGIES OF PACKAGED DRINKING WATER PRODUCING COMPANIES.. International Journal of Advance Research and Innovative Ideas In Education. 2017;3(6):1429-1432.
Harvard Style
Janani.K & Dr.S.P.Dhandayuthapani (2017) 'ANALYSIS OF MARKETING STRATEGIES OF PACKAGED DRINKING WATER PRODUCING COMPANIES.', International Journal of Advance Research and Innovative Ideas In Education, 3(6), pp. 1429-1432.
Chicago Style
Janani.K and Dr.S.P.Dhandayuthapani. "ANALYSIS OF MARKETING STRATEGIES OF PACKAGED DRINKING WATER PRODUCING COMPANIES.." International Journal of Advance Research and Innovative Ideas In Education 3, no. 6 (2017): 1429-1432.
Turabian Style
Janani.K and Dr.S.P.Dhandayuthapani. "ANALYSIS OF MARKETING STRATEGIES OF PACKAGED DRINKING WATER PRODUCING COMPANIES.." International Journal of Advance Research and Innovative Ideas In Education 3, no. 6 (2017): 1429-1432.
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