Balangan Beach Tourism Development Strategy as a Beach Tourism Destination

Tourism

Tourism is a travel activity that involves people with the aim of getting pleasure and fulfilling their desire to know something new within a certain period of time. Tourism development is an effort to make tourism objects more attractive. The purpose of this study is to determine the condition of Balangan Beach and to know the strategy of developing Balangan Beach as a coastal tourism destination. This research was conducted in January 2022 using descriptive methods and qualitative approaches, as well as data analysis using SWOT analysis. The results obtained in this study are that the condition of the beauty of Balangan Beach tourism in general can be said to be still very good, as seen from the potential tourist attractions on this beach that are still maintained, such as natural and beautiful beach cliffs, brownish white sand, and high waves. The results of the SWOT analysis obtained are in quadrant I with values 1,464 and 0,578. The strategy that can be used for tourism development is the SO (strength and opportunity) strategy. Where is the SO strategy which consists of preserving nature by providing trash bins at crowded points for visitors and carrying out routine beach cleaning activities as well as increasing public acceptance of tourists by providing service training with the community, beach managers and investors working together to help develop tourism on the coast. Balangan by providing basic and supporting facilities and infrastructure and expanding road access to the beach as well as improving the quality of human resources (HR), especially Balangan Beach managers and communities through training and counseling in the field of tourism development.

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