Electronic word of mouth (e-WOM) in Eco-tourism

social science (Marketing)

The purpose of the current study is to understand how tourists use the internet to look up eco-tourism related information. The authenticity of the destination is evaluated by tourists using both online and offline media. With the help of the word cloud created by R Studio, eco-tourism as a component of sustainability was discovered to be the most important area of research in the tourism industry. The study primarily focuses on how e-WOM influences the choice of destinations of eco-tourism. The study's conclusions recommend that travelers do their research before choosing a destination. The tourist's choice to purchase or not to purchase the destination is influenced by various reviews and ratings, such as positive, moderate, and negative ones. A potential tourist is more influenced by an open review of a previous visitor. The research also offers helpful tips for the website designers on how to offer a traveler interaction and reliable content to affect visitors' behavior.

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