AUTOMOBILES: DOWNSHIFT AND UPSHIFT

June 2016
Vol-2, Issue-3
Paper ID: 2706
ISSN: 2395-4396
Downloads: 80
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Abstract & Details

Research Area
AUTOMOBILE/MEDIA
Keywords
auto industry vehicles sales
Abstract
Auto industry marketers have their jobs cut out for them in 2014. In 2013, for the first time since 2002, passenger vehicle sales numbers actually dropped, close to 10 per cent, from those of the previous year. Year-on- year drop in commercial vehicle sales was seen for the second year running. Three-wheelers were down close to 6 per cent. Among two-wheelers, mopeds sales were down and motorcycles held flat. Only scooter sales significantly bucked the trend and grew about 20 per cent. Overall volumes have grown by a marginal 1 per cent, but the greater skew towards two-wheelers has ensured that in financial terms the market has shrunk. So, how do marketers keep the cars and buses and trucks and motorcycles and so on, moving out of the showrooms?
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Author Information

# Name Institute / Affiliation
1 JIGAR SHAH INSTITUTE OF LANGUAGE STUDIES AND APPLIED SOCIAL SCIENCES (ILSASS), VALLABH VIDYANAGAR, ANAND
2 ROCHAK SAXENA INSTITUTE OF LANGUAGE STUDIES AND APPLIED SOCIAL SCIENCES (ILSASS), VALLABH VIDYANAGAR, ANAND
3 NIKITA PATEL INSTITUTE OF LANGUAGE STUDIES AND APPLIED SOCIAL SCIENCES (ILSASS), VALLABH VIDYANAGAR, ANAND

How to Cite

Use the following formats to cite this article in your research.

APA Style
SHAH, JIGAR, SAXENA, ROCHAK, & PATEL, NIKITA (2016). AUTOMOBILES: DOWNSHIFT AND UPSHIFT. International Journal of Advance Research and Innovative Ideas In Education, 2(3), 3943-3948.
MLA Style
SHAH, JIGAR, et al. "AUTOMOBILES: DOWNSHIFT AND UPSHIFT." International Journal of Advance Research and Innovative Ideas In Education, vol. 2, no. 3, 2016, pp. 3943-3948.
IEEE Style
JIGAR SHAH, ROCHAK SAXENA, and NIKITA PATEL, "AUTOMOBILES: DOWNSHIFT AND UPSHIFT," International Journal of Advance Research and Innovative Ideas In Education, vol. 2, no. 3, pp. 3943-3948, 2016.
Vancouver Style
SHAH JIGAR, SAXENA ROCHAK, PATEL NIKITA. AUTOMOBILES: DOWNSHIFT AND UPSHIFT. International Journal of Advance Research and Innovative Ideas In Education. 2016;2(3):3943-3948.
Harvard Style
SHAH, JIGAR, SAXENA, ROCHAK, & PATEL, NIKITA (2016) 'AUTOMOBILES: DOWNSHIFT AND UPSHIFT', International Journal of Advance Research and Innovative Ideas In Education, 2(3), pp. 3943-3948.
Chicago Style
SHAH, JIGAR, ROCHAK SAXENA, and NIKITA PATEL. "AUTOMOBILES: DOWNSHIFT AND UPSHIFT." International Journal of Advance Research and Innovative Ideas In Education 2, no. 3 (2016): 3943-3948.
Turabian Style
SHAH, JIGAR, ROCHAK SAXENA, and NIKITA PATEL. "AUTOMOBILES: DOWNSHIFT AND UPSHIFT." International Journal of Advance Research and Innovative Ideas In Education 2, no. 3 (2016): 3943-3948.

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