Impact Of Social Media Advertisements On Online Purchase Decisions Of Consumer.

Sharon Elizabeth George

Impact Of Social Media Advertisements On Online Purchase Decisions Of Consumer.

September 2025

Vol-11, Issue-5

Paper ID: 27514

ISSN: 2395-4396

Downloads: 73

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Abstract & Details

Research Area

Social Media and Market

Keywords

Social media consumer behavior online trends choices buying marketing engagement shopping business satisfy demand internet followers products optimizing e-commerce platforms websites communication interaction perspectives audience followers brand awareness content

Abstract

Social media has become a huge player in shaping consumer behaviour. It also influences online purchasing trends and consumer habits. The fast-paced expansion of platforms such as Facebook, Twitter, Instagram, YouTube, and LinkedIn etc. has changed how the consumers find, access, and buy products and services. This research paper aims to understand the impact of social media on consumers choices by focusing on the on the role of ads, suggestions by peers, and user-created content in shaping and influencing online buying behaviors. This study emphasizes the opportunities and challenges businesses encounter in utilizing social platforms to engage and influence their audience by analyzing engagement trends, demographic differences, and the success of social media marketing tactics. This study enhances the overall knowledge of digital marketing dynamics and provides practical advice for marketers aiming to improve their social media presence and foster significant consumer engagement.1

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This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author Information

#	Name	Institute / Affiliation
1	Sharon Elizabeth George	St. Josephs University

How to Cite

Use the following formats to cite this article in your research.

APA Style

George, Sharon Elizabeth (2025). Impact Of Social Media Advertisements On Online Purchase Decisions Of Consumer.. International Journal of Advance Research and Innovative Ideas In Education, 11(5), 385-395.

MLA Style

George, Sharon Elizabeth. "Impact Of Social Media Advertisements On Online Purchase Decisions Of Consumer.." International Journal of Advance Research and Innovative Ideas In Education, vol. 11, no. 5, 2025, pp. 385-395.

IEEE Style

Sharon Elizabeth George, "Impact Of Social Media Advertisements On Online Purchase Decisions Of Consumer.," International Journal of Advance Research and Innovative Ideas In Education, vol. 11, no. 5, pp. 385-395, 2025.

Vancouver Style

George Sharon Elizabeth. Impact Of Social Media Advertisements On Online Purchase Decisions Of Consumer.. International Journal of Advance Research and Innovative Ideas In Education. 2025;11(5):385-395.

Harvard Style

George, Sharon Elizabeth (2025) 'Impact Of Social Media Advertisements On Online Purchase Decisions Of Consumer.', International Journal of Advance Research and Innovative Ideas In Education, 11(5), pp. 385-395.

Chicago Style

George, Sharon Elizabeth. "Impact Of Social Media Advertisements On Online Purchase Decisions Of Consumer.." International Journal of Advance Research and Innovative Ideas In Education 11, no. 5 (2025): 385-395.

Turabian Style

George, Sharon Elizabeth. "Impact Of Social Media Advertisements On Online Purchase Decisions Of Consumer.." International Journal of Advance Research and Innovative Ideas In Education 11, no. 5 (2025): 385-395.