The Rise of Quick Commerce: Benefits and Challenges

management

Quick commerce is an emerging business model that focuses on delivering products and essential goods to customers within a very short period, usually within 10–30 minutes. The rapid growth of quick commerce platforms has transformed the retail industry by providing convenience, speed, and easy accessibility to consumers. This study aims to examine the major benefits and challenges associated with quick commerce in the modern business environment. The study highlights key benefits such as faster delivery, customer convenience, time savings, improved accessibility, and enhanced shopping experiences. However, quick commerce also faces several challenges, including high operational costs, intense market competition, supply chain complexities, inventory management issues, delivery partner safety, and concerns regarding profitability and sustainability. The study also focuses on the impact of quick commerce on consumer behaviour and traditional retail businesses. It aims to provide an understanding of the opportunities, risks, and future prospects of this rapidly growing business model. Keywords: Quick Commerce, Consumer Behaviour, Instant Delivery, Supply Chain Management, Retail Industry.

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