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Title: :  A STUDY ON PERCEIVED CUSTOMER LOYALTY TOWARDS ORGANIZED RETAIL STORES WITH RESPECT TO DEMOGRAPHIC VARIABLES
PaperId: :  2850
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 2 Issue 4 2016
DUI:    16.0415/IJARIIE-2850
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Ms. Pratima ShuklaR.B.INSTITUTE OF MANAGEMENT STUDIES
Dr. Kishor BaradShanti Business School (SBS), Ahmedabad.
Dr. Subodh Kumar NalwayaMewar University, Chittorgarh (RAJ.)

Abstract

MANAGEMENT
Organized Retail, Loyalty, Perception, Demographics
The organized retail Industry has witnessed a tremendous growth across the globe. In India, the revolution of organized retailing has been noticed as the people are changing their choice to move from kirana stores to organized retail store formats like department stores, super markets, hyper markets, discount stores, specialty stores, malls etc. Hence, the organized retail industry has a huge potential due to this changing scenario in India. This study is mainly focused on analyzing the demographic profile of customers preferring organized retail stores for purchasing variety of goods. The research tires to investigate the perceived loyalty of the customers towards the preferred organized retail store. Further, this research also addresses various demographic variables like age, income, gender, marital status, occupation and its relation with perceived loyalty of customers towards organized retail stores.

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IJARIIE Ms. Pratima Shukla, Dr. Kishor Barad, and Dr. Subodh Kumar Nalwaya. "A STUDY ON PERCEIVED CUSTOMER LOYALTY TOWARDS ORGANIZED RETAIL STORES WITH RESPECT TO DEMOGRAPHIC VARIABLES" International Journal Of Advance Research And Innovative Ideas In Education Volume 2 Issue 4 2016 Page 118-126
MLA Ms. Pratima Shukla, Dr. Kishor Barad, and Dr. Subodh Kumar Nalwaya. "A STUDY ON PERCEIVED CUSTOMER LOYALTY TOWARDS ORGANIZED RETAIL STORES WITH RESPECT TO DEMOGRAPHIC VARIABLES." International Journal Of Advance Research And Innovative Ideas In Education 2.4(2016) : 118-126.
APA Ms. Pratima Shukla, Dr. Kishor Barad, & Dr. Subodh Kumar Nalwaya. (2016). A STUDY ON PERCEIVED CUSTOMER LOYALTY TOWARDS ORGANIZED RETAIL STORES WITH RESPECT TO DEMOGRAPHIC VARIABLES. International Journal Of Advance Research And Innovative Ideas In Education, 2(4), 118-126.
Chicago Ms. Pratima Shukla, Dr. Kishor Barad, and Dr. Subodh Kumar Nalwaya. "A STUDY ON PERCEIVED CUSTOMER LOYALTY TOWARDS ORGANIZED RETAIL STORES WITH RESPECT TO DEMOGRAPHIC VARIABLES." International Journal Of Advance Research And Innovative Ideas In Education 2, no. 4 (2016) : 118-126.
Oxford Ms. Pratima Shukla, Dr. Kishor Barad, and Dr. Subodh Kumar Nalwaya. 'A STUDY ON PERCEIVED CUSTOMER LOYALTY TOWARDS ORGANIZED RETAIL STORES WITH RESPECT TO DEMOGRAPHIC VARIABLES', International Journal Of Advance Research And Innovative Ideas In Education, vol. 2, no. 4, 2016, p. 118-126. Available from IJARIIE, http://ijariie.com/AdminUploadPdf/A_STUDY_ON_PERCEIVED_CUSTOMER__LOYALTY_TOWARDS_ORGANIZED_RETAIL__STORES_WITH_RESPECT_TO_DEMOGRAPHIC__VARIABLES_ijariie2850.pdf (Accessed : 02 October 2019).
Harvard Ms. Pratima Shukla, Dr. Kishor Barad, and Dr. Subodh Kumar Nalwaya. (2016) 'A STUDY ON PERCEIVED CUSTOMER LOYALTY TOWARDS ORGANIZED RETAIL STORES WITH RESPECT TO DEMOGRAPHIC VARIABLES', International Journal Of Advance Research And Innovative Ideas In Education, 2(4), pp. 118-126IJARIIE [Online]. Available at: http://ijariie.com/AdminUploadPdf/A_STUDY_ON_PERCEIVED_CUSTOMER__LOYALTY_TOWARDS_ORGANIZED_RETAIL__STORES_WITH_RESPECT_TO_DEMOGRAPHIC__VARIABLES_ijariie2850.pdf (Accessed : 02 October 2019)
IEEE Ms. Pratima Shukla, Dr. Kishor Barad, and Dr. Subodh Kumar Nalwaya, "A STUDY ON PERCEIVED CUSTOMER LOYALTY TOWARDS ORGANIZED RETAIL STORES WITH RESPECT TO DEMOGRAPHIC VARIABLES," International Journal Of Advance Research And Innovative Ideas In Education, vol. 2, no. 4, pp. 118-126, Jul-Aug 2016. [Online]. Available: http://ijariie.com/AdminUploadPdf/A_STUDY_ON_PERCEIVED_CUSTOMER__LOYALTY_TOWARDS_ORGANIZED_RETAIL__STORES_WITH_RESPECT_TO_DEMOGRAPHIC__VARIABLES_ijariie2850.pdf [Accessed : 02 October 2019].
Turabian Ms. Pratima Shukla, Dr. Kishor Barad, and Dr. Subodh Kumar Nalwaya. "A STUDY ON PERCEIVED CUSTOMER LOYALTY TOWARDS ORGANIZED RETAIL STORES WITH RESPECT TO DEMOGRAPHIC VARIABLES." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 2 number 4 (02 October 2019).
Vancouver Ms. Pratima Shukla, Dr. Kishor Barad, and Dr. Subodh Kumar Nalwaya. A STUDY ON PERCEIVED CUSTOMER LOYALTY TOWARDS ORGANIZED RETAIL STORES WITH RESPECT TO DEMOGRAPHIC VARIABLES. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2016 [Cited : 02 October 2019]; 2(4) : 118-126. Available from: http://ijariie.com/AdminUploadPdf/A_STUDY_ON_PERCEIVED_CUSTOMER__LOYALTY_TOWARDS_ORGANIZED_RETAIL__STORES_WITH_RESPECT_TO_DEMOGRAPHIC__VARIABLES_ijariie2850.pdf
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