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Title: :  Consumer oriented sales promotion of HUL skin care products, Thanjavur district-Empirical study
PaperId: :  5377
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 3 Issue 3 2017
DUI:    16.0415/IJARIIE-5377
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
NANDHINIAnna University (BIT-campus), Tiruchirappalli, Tamil Nadu, India.
MRS.K.R MAHALAXMIAnna University (BIT-campus), Tiruchirappalli, Tamil Nadu, India.

Abstract

Management
-
In the era of hyper market today has become an arena of promotion where product managers have to face enormous pressure to boosts sales volume of their products. Sales promotion takes into consideration the communication gaps that always exists between the producer and consumer. Sales promotions activity aimed at the final consumer are called consumer schemes. Most of the FMCG sectors applied the different sales promotion techniques to attracting the consumers. Especially in HUL skin care products they have applied both traditional and modern sales promotion techniques to attract the consumers and also those techniques was popularized in HUL skin care products. In this paper an attempt has been made to analyze consumer oriented sales promotion on HUL FMCG skin care products in Thanjavur.

Citations

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IJARIIE NANDHINI, and MRS.K.R MAHALAXMI. "Consumer oriented sales promotion of HUL skin care products, Thanjavur district-Empirical study" International Journal Of Advance Research And Innovative Ideas In Education Volume 3 Issue 3 2017 Page 2595-2606
MLA NANDHINI, and MRS.K.R MAHALAXMI. "Consumer oriented sales promotion of HUL skin care products, Thanjavur district-Empirical study." International Journal Of Advance Research And Innovative Ideas In Education 3.3(2017) : 2595-2606.
APA NANDHINI, & MRS.K.R MAHALAXMI. (2017). Consumer oriented sales promotion of HUL skin care products, Thanjavur district-Empirical study. International Journal Of Advance Research And Innovative Ideas In Education, 3(3), 2595-2606.
Chicago NANDHINI, and MRS.K.R MAHALAXMI. "Consumer oriented sales promotion of HUL skin care products, Thanjavur district-Empirical study." International Journal Of Advance Research And Innovative Ideas In Education 3, no. 3 (2017) : 2595-2606.
Oxford NANDHINI, and MRS.K.R MAHALAXMI. 'Consumer oriented sales promotion of HUL skin care products, Thanjavur district-Empirical study', International Journal Of Advance Research And Innovative Ideas In Education, vol. 3, no. 3, 2017, p. 2595-2606. Available from IJARIIE, http://ijariie.com/AdminUploadPdf/Consumer_oriented_sales_promotion_of_HUL_skin_care_products__Thanjavur_district_Empirical_study_ijariie5377.pdf (Accessed : 08 June 2017).
Harvard NANDHINI, and MRS.K.R MAHALAXMI. (2017) 'Consumer oriented sales promotion of HUL skin care products, Thanjavur district-Empirical study', International Journal Of Advance Research And Innovative Ideas In Education, 3(3), pp. 2595-2606IJARIIE [Online]. Available at: http://ijariie.com/AdminUploadPdf/Consumer_oriented_sales_promotion_of_HUL_skin_care_products__Thanjavur_district_Empirical_study_ijariie5377.pdf (Accessed : 08 June 2017)
IEEE NANDHINI, and MRS.K.R MAHALAXMI, "Consumer oriented sales promotion of HUL skin care products, Thanjavur district-Empirical study," International Journal Of Advance Research And Innovative Ideas In Education, vol. 3, no. 3, pp. 2595-2606, May-Jun 2017. [Online]. Available: http://ijariie.com/AdminUploadPdf/Consumer_oriented_sales_promotion_of_HUL_skin_care_products__Thanjavur_district_Empirical_study_ijariie5377.pdf [Accessed : 08 June 2017].
Turabian NANDHINI, and MRS.K.R MAHALAXMI. "Consumer oriented sales promotion of HUL skin care products, Thanjavur district-Empirical study." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 3 number 3 (08 June 2017).
Vancouver NANDHINI, and MRS.K.R MAHALAXMI. Consumer oriented sales promotion of HUL skin care products, Thanjavur district-Empirical study. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2017 [Cited : 08 June 2017]; 3(3) : 2595-2606. Available from: http://ijariie.com/AdminUploadPdf/Consumer_oriented_sales_promotion_of_HUL_skin_care_products__Thanjavur_district_Empirical_study_ijariie5377.pdf
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