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Title: :  Influence of Visual Merchandising on Buying Behavior of Consumers in Gwalior
PaperId: :  5585
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 3 Issue 3 2017
DUI:    16.0415/IJARIIE-5585
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Kapil ShankhwarAmity School of Fashion Design & Technology, India

Abstract

Fashion Design & Technology
Merchandising, Space Management, Promotion, Retail Management
Constructive merchandising is the art of creating Visual displays and arranging merchandise collection within a store to improve the overall presentation to increase growth, sales, and profitability of the business. Visual Merchandiser helps to attract the consumers, towards the displayed products and persuade them to buy that product and improves the shopping experience for customers by delivering the right message about the merchandise and presenting it in a unique way. Dedication to design and creativity are essential to be a good Visual Merchandiser. The study was initiated in Gwalior to determine the important aspects of visual merchandising, which influence consumer buying behavior and in-store promotion activities. Questionnaires regarding visual merchandising were given to the consumer to take their views which are filled by the customers visiting the retail stores present at different locations in Gwalior. A various visual merchandising approach like graphics and signage, fixtures, props, lighting and space management were considered and study their impact on the purchasing approach of the consumers. The study also tried to explain the relationship between impulse buying and visual merchandising. Through this research, we will be able to see that whether visual merchandising can pull more consumers, increase the traffic of the customer in the store, which ultimately would increase the sales figures and profitability of business.

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IJARIIE Kapil Shankhwar. "Influence of Visual Merchandising on Buying Behavior of Consumers in Gwalior" International Journal Of Advance Research And Innovative Ideas In Education Volume 3 Issue 3 2017 Page 2580-2586
MLA Kapil Shankhwar. "Influence of Visual Merchandising on Buying Behavior of Consumers in Gwalior." International Journal Of Advance Research And Innovative Ideas In Education 3.3(2017) : 2580-2586.
APA Kapil Shankhwar. (2017). Influence of Visual Merchandising on Buying Behavior of Consumers in Gwalior. International Journal Of Advance Research And Innovative Ideas In Education, 3(3), 2580-2586.
Chicago Kapil Shankhwar. "Influence of Visual Merchandising on Buying Behavior of Consumers in Gwalior." International Journal Of Advance Research And Innovative Ideas In Education 3, no. 3 (2017) : 2580-2586.
Oxford Kapil Shankhwar. 'Influence of Visual Merchandising on Buying Behavior of Consumers in Gwalior', International Journal Of Advance Research And Innovative Ideas In Education, vol. 3, no. 3, 2017, p. 2580-2586. Available from IJARIIE, http://ijariie.com/AdminUploadPdf/Influence_of_Visual_Merchandising_on_Buying_Behavior_of_Consumers_in_Gwalior_ijariie5585.pdf (Accessed : ).
Harvard Kapil Shankhwar. (2017) 'Influence of Visual Merchandising on Buying Behavior of Consumers in Gwalior', International Journal Of Advance Research And Innovative Ideas In Education, 3(3), pp. 2580-2586IJARIIE [Online]. Available at: http://ijariie.com/AdminUploadPdf/Influence_of_Visual_Merchandising_on_Buying_Behavior_of_Consumers_in_Gwalior_ijariie5585.pdf (Accessed : )
IEEE Kapil Shankhwar, "Influence of Visual Merchandising on Buying Behavior of Consumers in Gwalior," International Journal Of Advance Research And Innovative Ideas In Education, vol. 3, no. 3, pp. 2580-2586, May-Jun 2017. [Online]. Available: http://ijariie.com/AdminUploadPdf/Influence_of_Visual_Merchandising_on_Buying_Behavior_of_Consumers_in_Gwalior_ijariie5585.pdf [Accessed : ].
Turabian Kapil Shankhwar. "Influence of Visual Merchandising on Buying Behavior of Consumers in Gwalior." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 3 number 3 ().
Vancouver Kapil Shankhwar. Influence of Visual Merchandising on Buying Behavior of Consumers in Gwalior. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2017 [Cited : ]; 3(3) : 2580-2586. Available from: http://ijariie.com/AdminUploadPdf/Influence_of_Visual_Merchandising_on_Buying_Behavior_of_Consumers_in_Gwalior_ijariie5585.pdf
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