Logo
  • Home
  • About Us
    • Aim and Scope
    • Research Area
    • Impact Factor
    • Indexing
  • For Authors
    • Authors Guidelines
    • How to publish paper?
    • Download Paper format
    • Submit Manuscript
    • Processing Charges
    • Download Copyrights Form
    • Submit Payment-Copyrights
  • Archives
    • Current Issues
    • Past Issues
    • Conference Issues
    • Special Issues
    • Advance Search
  • IJARIIE Board
    • Join as IJARIIE Board
    • Advisory Board
    • Editorial Board
    • Sr. Reviewer Board
    • Jr. Reviewer Board
  • Proposal
    • Conferece Proposal
    • Special Proposal
    • Faqs
  • Contact Us
  • Payment Detail

Call for Papers:Vol.11 Issue.4

Submission
Last date
28-Aug-2025
Acceptance Status In One Day
Paper Publish In Two Days
Submit ManuScript

News & Updates

Submit Article

Dear Authors, Article publish in our journal for Volume-11,Issue-4. For article submission on below link: Submit Manuscript


Join As Board

Dear Reviewer, You can join our Reviewer team without given any charges in our journal. Submit Details on below link: Join As Board


Paper Publication Charges

IJARIIE APP
Download Android App

For Authors

  • How to Publish Paper
  • Submit Manuscript
  • Processing Charges
  • Submit Payment

Archives

  • Current Issue
  • Past Issue

IJARIIE Board

  • Member Of Board
  • Join As Board

Downloads

  • Authors Guidelines
  • Manuscript Template
  • Copyrights Form

Android App

Download IJARIIE APP
  • Authors
  • Abstract
  • Citations
  • Downloads
  • Similar-Paper

Authors

Title: :  FACTOR INFLUENCING CONSUMER BUYING BEHAVIOUR WITH SPECIAL REFERENCETO DAIRY PRODUCTS
PaperId: :  6805
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 3 Issue 5 2017
DUI:    16.0415/IJARIIE-6805
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
M.K.SINDHUAnna university BIT campus
DR.G.BALAMURUGANAnna university BIT campus

Abstract

Master of business administration
Keywords: Dairy products, Consumer buying behaviour
Consumer behaviour study is based on consumer buying behaviour .It is getting better business performance through a concerned of buyer favourite and desire. To be increasing competition where there are several brands selling the same products. Consumers have a plentiful number of preference and many various factors influence their buying behaviour. These factors are based on convinced variables used in the consumer behaviour. These variables include packaging, cost, accessibility, ingredients, and product popularity, products quality, product flavour, etc. Though the cost of all considered milks are at par, the customers favour a exacting brand suitable to various reason. it may be as of the cost, value, service or advertisement provided by branded milks.The study is useful to the marketer as they can manufacture a variety of buying programs that they consider as to be consumers. It can capable of also enhance their marketing strategy.

Citations

Copy and paste a formatted citation or use one of the links to import into a bibliography manager and reference.

IJARIIE M.K.SINDHU, and DR.G.BALAMURUGAN. "FACTOR INFLUENCING CONSUMER BUYING BEHAVIOUR WITH SPECIAL REFERENCETO DAIRY PRODUCTS" International Journal Of Advance Research And Innovative Ideas In Education Volume 3 Issue 5 2017 Page 1365-1369
MLA M.K.SINDHU, and DR.G.BALAMURUGAN. "FACTOR INFLUENCING CONSUMER BUYING BEHAVIOUR WITH SPECIAL REFERENCETO DAIRY PRODUCTS." International Journal Of Advance Research And Innovative Ideas In Education 3.5(2017) : 1365-1369.
APA M.K.SINDHU, & DR.G.BALAMURUGAN. (2017). FACTOR INFLUENCING CONSUMER BUYING BEHAVIOUR WITH SPECIAL REFERENCETO DAIRY PRODUCTS. International Journal Of Advance Research And Innovative Ideas In Education, 3(5), 1365-1369.
Chicago M.K.SINDHU, and DR.G.BALAMURUGAN. "FACTOR INFLUENCING CONSUMER BUYING BEHAVIOUR WITH SPECIAL REFERENCETO DAIRY PRODUCTS." International Journal Of Advance Research And Innovative Ideas In Education 3, no. 5 (2017) : 1365-1369.
Oxford M.K.SINDHU, and DR.G.BALAMURUGAN. 'FACTOR INFLUENCING CONSUMER BUYING BEHAVIOUR WITH SPECIAL REFERENCETO DAIRY PRODUCTS', International Journal Of Advance Research And Innovative Ideas In Education, vol. 3, no. 5, 2017, p. 1365-1369. Available from IJARIIE, http://ijariie.com/AdminUploadPdf/FACTOR_INFLUENCING_CONSUMER_BUYING_BEHAVIOUR_WITH_SPECIAL_REFERENCETO_DAIRY_PRODUCTS_ijariie6805.pdf (Accessed : 21 March 2025).
Harvard M.K.SINDHU, and DR.G.BALAMURUGAN. (2017) 'FACTOR INFLUENCING CONSUMER BUYING BEHAVIOUR WITH SPECIAL REFERENCETO DAIRY PRODUCTS', International Journal Of Advance Research And Innovative Ideas In Education, 3(5), pp. 1365-1369IJARIIE [Online]. Available at: http://ijariie.com/AdminUploadPdf/FACTOR_INFLUENCING_CONSUMER_BUYING_BEHAVIOUR_WITH_SPECIAL_REFERENCETO_DAIRY_PRODUCTS_ijariie6805.pdf (Accessed : 21 March 2025)
IEEE M.K.SINDHU, and DR.G.BALAMURUGAN, "FACTOR INFLUENCING CONSUMER BUYING BEHAVIOUR WITH SPECIAL REFERENCETO DAIRY PRODUCTS," International Journal Of Advance Research And Innovative Ideas In Education, vol. 3, no. 5, pp. 1365-1369, Sep-Oct 2017. [Online]. Available: http://ijariie.com/AdminUploadPdf/FACTOR_INFLUENCING_CONSUMER_BUYING_BEHAVIOUR_WITH_SPECIAL_REFERENCETO_DAIRY_PRODUCTS_ijariie6805.pdf [Accessed : 21 March 2025].
Turabian M.K.SINDHU, and DR.G.BALAMURUGAN. "FACTOR INFLUENCING CONSUMER BUYING BEHAVIOUR WITH SPECIAL REFERENCETO DAIRY PRODUCTS." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 3 number 5 (21 March 2025).
Vancouver M.K.SINDHU, and DR.G.BALAMURUGAN. FACTOR INFLUENCING CONSUMER BUYING BEHAVIOUR WITH SPECIAL REFERENCETO DAIRY PRODUCTS. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2017 [Cited : 21 March 2025]; 3(5) : 1365-1369. Available from: http://ijariie.com/AdminUploadPdf/FACTOR_INFLUENCING_CONSUMER_BUYING_BEHAVIOUR_WITH_SPECIAL_REFERENCETO_DAIRY_PRODUCTS_ijariie6805.pdf
BibTex EndNote RefMan RefWorks

Number Of Downloads


Last download on 3/21/2025 8:16:21 AM

Save in Google Drive

Similar-Paper

TitleArea of ResearchAuther NameAction
An Exploratory Study of the Key Factors in Influencer Marketing Influencing Consumer Buying BehaviorManagementPooja Malik Download
MANAGEMENT OF SOLID BIOMEDICAL WASTE FROM A HOSPITAL IN MAHAJANGA IMANAGEMENT RAVELOSON Rood Jean Fredo Download
Impact of Russia-Ukraine War on Global EconomyCommerce Dr. Maninder Kaur Walia Download
Impact of Big Fat Indian Weddings on the Indian EconomyCommerceDr. Maninder Kaur Walia Download
FACTORS THAT DRIVE ACTIVITY IN ASSOCIATIONS HELP TO MAINTAIN VOLUNTEER ENGAGEMENTManagementNOSIHARIMINO Larissa Download
Profiles and Practices of Farmers in The Commune of Andranomafana, Antsirabe RegionMANAGEMENT ANDRIAMANGA Nehemia Valisoa Download
Context and Challenges of Farmers in Antananarivo (Analamanga and Itasy Regions) and Antsirabe (Vakinankaratra Region)ManagementANDRIAMANGA Nehemia Valisoa Download
EDUCATION AND EMPOWERMENT OF RURAL WOMEN: THEIR IMPACT ON ECONOMIC AND SOCIAL DEVELOPMENT IN MADAGASCARManagementRAMILANTOARIMANANA Sylvianna Download
APPROPRIATE GOVERNANCE MODEL FOR THE SYNERGY OF WELL-BEING BETWEEN RURAL AND URBAN AREASmanagementRAZAFIMAHEFA Tahina Alijaona Download
A QUALITATIVE STUDY ON THE ROLE OF MINING COMPANIES’ SOCIAL DEVELOPMENT PROGRAMS IN ADVANCING CHILD-FRIENDLY SCHOOLS IN CARRASCAL DISTRICTEducationBofel A. Trugillo-Tindugan Download
Literacy of Pag-IBIG Fund members on Provident SavingsFINANCETemberley Joyz P. Valenzuela Download
Classroom Management Practices of Kindergarten Teachers Relative to Learners’ PerformanceEDUCATION Michelle Fernandez Ibaan Download
Retention and Resignation among Pharmaceutical Executives of Drug Companies: Basis for a Proposed Retention Intervention ProgramManagement Krian Carlo Daus Orbito Download
Vanilla Value Chain: Risks, Equity and Economic GrowthManagement RATOVONIRINA Hasina Suzah Download
PERSONALIZED PATHWAYS: ENHANCING MOTIVATION AND OUTCOMES THROUGH DIFFERENTIATED INSTRUCTIONEducationMary LuvJoy L. Corvera Download
12
For Authors
  • Submit Paper
  • Processing Charges
  • Submit Payment
Archive
  • Current Issue
  • Past Issue
IJARIIE Board
  • Member Of Board
  • Join As Board
Privacy and Policy
Follow us

Contact Info
  • +91-8401209201 (India)
  • +86-15636082010 (China)
  • ijariiejournal@gmail.com
  • M-20/234 Ami Appt,
    Nr.Naranpura Tele-Exch,
    Naranpura,
    Ahemdabad-380063
    Gujarat,India.
Copyright © 2025. IJARIIE. All Rights Reserved.