Call for Papers:Vol.12 Issue.2

Submission
Last date		 28-Apr-2026
Acceptance Status In One Day
Paper Publish In Two Days
Submit ManuScript

News & Updates

Submit Article

Dear Authors, Article publish in our journal for Volume-12,Issue-2. For article submission on below link: Submit Manuscript


Join As Board

Dear Reviewer, You can join our Reviewer team without given any charges in our journal. Submit Details on below link: Join As Board


Paper Publication Charges

IJARIIE APP
Download Android App

For Authors

Archives

IJARIIE Board

Downloads

Android App

Download IJARIIE APP

Authors

Title: :  FACTOR INFLUENCING CONSUMER BUYING BEHAVIOUR WITH SPECIAL REFERENCETO DAIRY PRODUCTS
PaperId: :  6805
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 3 Issue 5 2017
DUI:    16.0415/IJARIIE-6805
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
M.K.SINDHUAnna university BIT campus
DR.G.BALAMURUGANAnna university BIT campus

Abstract

Master of business administration
Keywords: Dairy products, Consumer buying behaviour
Consumer behaviour study is based on consumer buying behaviour .It is getting better business performance through a concerned of buyer favourite and desire. To be increasing competition where there are several brands selling the same products. Consumers have a plentiful number of preference and many various factors influence their buying behaviour. These factors are based on convinced variables used in the consumer behaviour. These variables include packaging, cost, accessibility, ingredients, and product popularity, products quality, product flavour, etc. Though the cost of all considered milks are at par, the customers favour a exacting brand suitable to various reason. it may be as of the cost, value, service or advertisement provided by branded milks.The study is useful to the marketer as they can manufacture a variety of buying programs that they consider as to be consumers. It can capable of also enhance their marketing strategy.

Citations

Copy and paste a formatted citation or use one of the links to import into a bibliography manager and reference.

IJARIIE M.K.SINDHU, and DR.G.BALAMURUGAN. "FACTOR INFLUENCING CONSUMER BUYING BEHAVIOUR WITH SPECIAL REFERENCETO DAIRY PRODUCTS" International Journal Of Advance Research And Innovative Ideas In Education Volume 3 Issue 5 2017 Page 1365-1369
MLA M.K.SINDHU, and DR.G.BALAMURUGAN. "FACTOR INFLUENCING CONSUMER BUYING BEHAVIOUR WITH SPECIAL REFERENCETO DAIRY PRODUCTS." International Journal Of Advance Research And Innovative Ideas In Education 3.5(2017) : 1365-1369.
APA M.K.SINDHU, & DR.G.BALAMURUGAN. (2017). FACTOR INFLUENCING CONSUMER BUYING BEHAVIOUR WITH SPECIAL REFERENCETO DAIRY PRODUCTS. International Journal Of Advance Research And Innovative Ideas In Education, 3(5), 1365-1369.
Chicago M.K.SINDHU, and DR.G.BALAMURUGAN. "FACTOR INFLUENCING CONSUMER BUYING BEHAVIOUR WITH SPECIAL REFERENCETO DAIRY PRODUCTS." International Journal Of Advance Research And Innovative Ideas In Education 3, no. 5 (2017) : 1365-1369.
Oxford M.K.SINDHU, and DR.G.BALAMURUGAN. 'FACTOR INFLUENCING CONSUMER BUYING BEHAVIOUR WITH SPECIAL REFERENCETO DAIRY PRODUCTS', International Journal Of Advance Research And Innovative Ideas In Education, vol. 3, no. 5, 2017, p. 1365-1369. Available from IJARIIE, http://ijariie.com/AdminUploadPdf/FACTOR_INFLUENCING_CONSUMER_BUYING_BEHAVIOUR_WITH_SPECIAL_REFERENCETO_DAIRY_PRODUCTS_ijariie6805.pdf (Accessed : 21 March 2025).
Harvard M.K.SINDHU, and DR.G.BALAMURUGAN. (2017) 'FACTOR INFLUENCING CONSUMER BUYING BEHAVIOUR WITH SPECIAL REFERENCETO DAIRY PRODUCTS', International Journal Of Advance Research And Innovative Ideas In Education, 3(5), pp. 1365-1369IJARIIE [Online]. Available at: http://ijariie.com/AdminUploadPdf/FACTOR_INFLUENCING_CONSUMER_BUYING_BEHAVIOUR_WITH_SPECIAL_REFERENCETO_DAIRY_PRODUCTS_ijariie6805.pdf (Accessed : 21 March 2025)
IEEE M.K.SINDHU, and DR.G.BALAMURUGAN, "FACTOR INFLUENCING CONSUMER BUYING BEHAVIOUR WITH SPECIAL REFERENCETO DAIRY PRODUCTS," International Journal Of Advance Research And Innovative Ideas In Education, vol. 3, no. 5, pp. 1365-1369, Sep-Oct 2017. [Online]. Available: http://ijariie.com/AdminUploadPdf/FACTOR_INFLUENCING_CONSUMER_BUYING_BEHAVIOUR_WITH_SPECIAL_REFERENCETO_DAIRY_PRODUCTS_ijariie6805.pdf [Accessed : 21 March 2025].
Turabian M.K.SINDHU, and DR.G.BALAMURUGAN. "FACTOR INFLUENCING CONSUMER BUYING BEHAVIOUR WITH SPECIAL REFERENCETO DAIRY PRODUCTS." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 3 number 5 (21 March 2025).
Vancouver M.K.SINDHU, and DR.G.BALAMURUGAN. FACTOR INFLUENCING CONSUMER BUYING BEHAVIOUR WITH SPECIAL REFERENCETO DAIRY PRODUCTS. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2017 [Cited : 21 March 2025]; 3(5) : 1365-1369. Available from: http://ijariie.com/AdminUploadPdf/FACTOR_INFLUENCING_CONSUMER_BUYING_BEHAVIOUR_WITH_SPECIAL_REFERENCETO_DAIRY_PRODUCTS_ijariie6805.pdf
BibTex EndNote RefMan RefWorks

Number Of Downloads


Last download on 3/21/2025 8:16:21 AM

Save in Google Drive

Similar-Paper

TitleArea of ResearchAuther NameAction
A DESCRIPTIVE SURVEY ON THE IMPLEMENTATION OF TECHNICAL VOCATIONAL LIVELIHOOD (TVL) TRACKS AND THE CHALLENGES ENCOUNTERED BY TVL LEARNERS OF SALVACION NATIONAL HIGH SCHOOL: BASIS FOR IMPROVED INSTRUCTIONEducationJowel S. Piquit Download
Role of CSR and Benefits on Employee Performance Across Generations and GendersManagement Md Naim-Ul-Hasan Khan Download
Prison Reforms in Haryana: Issues and InitiativesMANAGEMENTSachin Kumar Download
Disaster Risk Reduction Strategies and Community Preparedness of Coastal Communities in Glan, Sarangani ProvinceManagementKamarudin A. Sagandi Download
RELATIONSHIP BETWEEN SOCIAL LEARNING-RELATED VARIABLES AND ACADEMIC OUTCOMES OF GRADE 9 ARALING PANLIPUNAN LEARNERS OF SALVACION NATIONAL HIGH SCHOOL, AGUSAN DEL SUR DIVISION: A DESCRIPTIVE-CORRELATIONAL APPROACHEducationEVA L. VERTUDAZO Download
Transformations in Financial Networks Among Women Entrepreneurs Post-Demonetization: A Comparative Analysis by Family Structure and Digital IntegrationManagementProf. S. S. Sarangdevot Download
Laboratory Informatics as National Infrastructure: Empirical Evidence on Laboratory Information Management Systems and Geographic Information Systems Integration and Pandemic Response Performance in the United StatesManagementNiranjana Raghunathan Download
MEASURING THE EFFECTIVENESS OF CONFLICT MANAGEMENT APPROACHES IN SCHOOL SETTINGS: A STUDY OF SCHOOL HEADS AND TEACHERSMaster of Arts in Education Major in Educational ManagementSHEIKELA A. LAZARTE Download
The Role of Instructional Resource Management in Addressing Numeracy Gaps among Grade 3 Pupils: A Sequential Explanatory StudyEducational ManagementANGIELYN A. MAMPARO Download
A SEQUENTIAL EXPLANATORY MIXED-METHODS STUDY ON THE CORRELATION BETWEEN TEACHER LEADERSHIP PRACTICES AND FACULTY MORALEEducational ManagementJay M. Sanchez Download
Strengthening Parental Involvement to Enhance Learner’s Academic Achievement: Case Study AnalysisEducational ManagementWENSES S. NOJARA Download
The Role of School Leadership in Fostering a Culture of Innovation and Continuous Improvement: A Literature ReviewEducationMa. Erica C. Flores Download
GOVERNANCE AS A STRUCTURING VARIABLE OF WATER- SANITATION-HYGIENE SECTOR PERFORMANCE: A SYSTEMIC AND MULTI-CRITERIA ANALYSISManagementHelinoro Diamondra RAZAIVAOVOLOLONIAINA Download
A DESCRIPTIVE-EVALUATIVE STUDY ON INDIVIDUAL PERFORMANCE COMMITMENT AND REVIEW FORM (IPCRF) PROFILE OF PROFICIENT TEACHERS AT BISLIG CITY NATIONAL HIGH SCHOOL: BASIS FOR PROFESSIONAL DEVELOPMENTEDUCATIONAL MANAGEMENTClimfel Maries T. Datoon Download
A STUDY ON SMARTWATCH ERA: ENHANCING HEALTHCARE IN HYDERABADManagementSagar Soni Download
12