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Title: :  PERSUASIVE POWER OF OUTDOOR MEDIA
PaperId: :  1797
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 2 Issue 2 2016
DUI:    16.0415/IJARIIE-1797
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Dr K B SrideviSri Krishna College of Engineering and Technology

Abstract

Management
Outdoor Media, Billboard, Transit Advertising, Alternative Advertising, Buying Behavior
Today’s outdoor media of advertising is a fine refinement of the traditional way of conveying a message to a mass of target audience. Outdoor Advertising Association of America (OAAA) has consolidated the different outdoor media into four main categories as Billboard, Street furniture, Transit advertising and Alternative advertising. The researcher has taken an attempt to measure the effectiveness of outdoor media in Coimbatore city in the sense of its media vehicle attractiveness to the people, location attractiveness, and attractiveness of the ad elements and the influence of the outdoor media in the buying behavior of the target audience. The study has proved that the outdoor media is so powerful in attracting the target audience by its media vehicles, location, ad elements and influencing the buying behavior of the respondents. The findings expose the persuasive power of outdoor media towards all the respondents irrespective of the demographic factors such as their age, gender and area of residence. The attractiveness of the Outdoor Media may persuade the advertisers to be the champion of outdoor media irrespective of the product or service they deal with. Thus, Outdoor Media is so powerful in persuading both, the advertisers as well as their target audience.

Citations

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IJARIIE Dr K B Sridevi. "PERSUASIVE POWER OF OUTDOOR MEDIA" International Journal Of Advance Research And Innovative Ideas In Education Volume 2 Issue 2 2016 Page 541-547
MLA Dr K B Sridevi. "PERSUASIVE POWER OF OUTDOOR MEDIA." International Journal Of Advance Research And Innovative Ideas In Education 2.2(2016) : 541-547.
APA Dr K B Sridevi. (2016). PERSUASIVE POWER OF OUTDOOR MEDIA. International Journal Of Advance Research And Innovative Ideas In Education, 2(2), 541-547.
Chicago Dr K B Sridevi. "PERSUASIVE POWER OF OUTDOOR MEDIA." International Journal Of Advance Research And Innovative Ideas In Education 2, no. 2 (2016) : 541-547.
Oxford Dr K B Sridevi. 'PERSUASIVE POWER OF OUTDOOR MEDIA', International Journal Of Advance Research And Innovative Ideas In Education, vol. 2, no. 2, 2016, p. 541-547. Available from IJARIIE, http://ijariie.com/AdminUploadPdf/PERSUASIVE_POWER_OF_OUTDOOR__MEDIA_ijariie1797.pdf (Accessed : ).
Harvard Dr K B Sridevi. (2016) 'PERSUASIVE POWER OF OUTDOOR MEDIA', International Journal Of Advance Research And Innovative Ideas In Education, 2(2), pp. 541-547IJARIIE [Online]. Available at: http://ijariie.com/AdminUploadPdf/PERSUASIVE_POWER_OF_OUTDOOR__MEDIA_ijariie1797.pdf (Accessed : )
IEEE Dr K B Sridevi, "PERSUASIVE POWER OF OUTDOOR MEDIA," International Journal Of Advance Research And Innovative Ideas In Education, vol. 2, no. 2, pp. 541-547, Mar-App 2016. [Online]. Available: http://ijariie.com/AdminUploadPdf/PERSUASIVE_POWER_OF_OUTDOOR__MEDIA_ijariie1797.pdf [Accessed : ].
Turabian Dr K B Sridevi. "PERSUASIVE POWER OF OUTDOOR MEDIA." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 2 number 2 ().
Vancouver Dr K B Sridevi. PERSUASIVE POWER OF OUTDOOR MEDIA. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2016 [Cited : ]; 2(2) : 541-547. Available from: http://ijariie.com/AdminUploadPdf/PERSUASIVE_POWER_OF_OUTDOOR__MEDIA_ijariie1797.pdf
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