Call for Papers:Vol.8 Issue.4

Submission
Last date		 31-Aug-2022
Acceptance Status In One Day
Paper Publish In Two Days
Submit ManuScript

News & Updates

Submit Article

Dear Authors, Article publish in our journal for Volume-8,Issue-4. For article submission on below link: Submit Manuscript


Join As Board

Dear Reviewer, You can join our Reviewer team without given any charges in our journal. Submit Details on below link: Join As Board


Paper Publication Charges

IJARIIE APP
Download Android App

For Authors

Archives

IJARIIE Board

Downloads

Android App

Download IJARIIE APP

Authors

Title: :  PERSUASIVE POWER OF OUTDOOR MEDIA
PaperId: :  1797
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 2 Issue 2 2016
DUI:    16.0415/IJARIIE-1797
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Dr K B SrideviSri Krishna College of Engineering and Technology

Abstract

Management
Outdoor Media, Billboard, Transit Advertising, Alternative Advertising, Buying Behavior
Today’s outdoor media of advertising is a fine refinement of the traditional way of conveying a message to a mass of target audience. Outdoor Advertising Association of America (OAAA) has consolidated the different outdoor media into four main categories as Billboard, Street furniture, Transit advertising and Alternative advertising. The researcher has taken an attempt to measure the effectiveness of outdoor media in Coimbatore city in the sense of its media vehicle attractiveness to the people, location attractiveness, and attractiveness of the ad elements and the influence of the outdoor media in the buying behavior of the target audience. The study has proved that the outdoor media is so powerful in attracting the target audience by its media vehicles, location, ad elements and influencing the buying behavior of the respondents. The findings expose the persuasive power of outdoor media towards all the respondents irrespective of the demographic factors such as their age, gender and area of residence. The attractiveness of the Outdoor Media may persuade the advertisers to be the champion of outdoor media irrespective of the product or service they deal with. Thus, Outdoor Media is so powerful in persuading both, the advertisers as well as their target audience.

Citations

Copy and paste a formatted citation or use one of the links to import into a bibliography manager and reference.

IJARIIE Dr K B Sridevi. "PERSUASIVE POWER OF OUTDOOR MEDIA" International Journal Of Advance Research And Innovative Ideas In Education Volume 2 Issue 2 2016 Page 541-547
MLA Dr K B Sridevi. "PERSUASIVE POWER OF OUTDOOR MEDIA." International Journal Of Advance Research And Innovative Ideas In Education 2.2(2016) : 541-547.
APA Dr K B Sridevi. (2016). PERSUASIVE POWER OF OUTDOOR MEDIA. International Journal Of Advance Research And Innovative Ideas In Education, 2(2), 541-547.
Chicago Dr K B Sridevi. "PERSUASIVE POWER OF OUTDOOR MEDIA." International Journal Of Advance Research And Innovative Ideas In Education 2, no. 2 (2016) : 541-547.
Oxford Dr K B Sridevi. 'PERSUASIVE POWER OF OUTDOOR MEDIA', International Journal Of Advance Research And Innovative Ideas In Education, vol. 2, no. 2, 2016, p. 541-547. Available from IJARIIE, http://ijariie.com/AdminUploadPdf/PERSUASIVE_POWER_OF_OUTDOOR__MEDIA_ijariie1797.pdf (Accessed : ).
Harvard Dr K B Sridevi. (2016) 'PERSUASIVE POWER OF OUTDOOR MEDIA', International Journal Of Advance Research And Innovative Ideas In Education, 2(2), pp. 541-547IJARIIE [Online]. Available at: http://ijariie.com/AdminUploadPdf/PERSUASIVE_POWER_OF_OUTDOOR__MEDIA_ijariie1797.pdf (Accessed : )
IEEE Dr K B Sridevi, "PERSUASIVE POWER OF OUTDOOR MEDIA," International Journal Of Advance Research And Innovative Ideas In Education, vol. 2, no. 2, pp. 541-547, Mar-App 2016. [Online]. Available: http://ijariie.com/AdminUploadPdf/PERSUASIVE_POWER_OF_OUTDOOR__MEDIA_ijariie1797.pdf [Accessed : ].
Turabian Dr K B Sridevi. "PERSUASIVE POWER OF OUTDOOR MEDIA." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 2 number 2 ().
Vancouver Dr K B Sridevi. PERSUASIVE POWER OF OUTDOOR MEDIA. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2016 [Cited : ]; 2(2) : 541-547. Available from: http://ijariie.com/AdminUploadPdf/PERSUASIVE_POWER_OF_OUTDOOR__MEDIA_ijariie1797.pdf
BibTex EndNote RefMan RefWorks

Number Of Downloads



Save in Google Drive

Similar-Paper

TitleArea of ResearchAuther NameAction
Study Of Servqual Approach; Investigate The Service Quality Of Private And Public Hospitals In Ahmedabad.MANAGEMENTVaishali Vaishnav Download
ADHERENCE TO THE COMPANY'S VALUES AS A FACTOR OF ORGANIZATIONAL ORGANIZATIONAL INVOLVEMENTSCIENCES OF MANAGEMENTANDRIANARIZAKA Marc Tiana Download
A Case study on Usage & Perception towards E-Books among the Faculty Members in Sanjay Ghodawat University, Kolhapur.Commerce & ManagementDr.Purushottam Arvind Petare Download
Factor affecting to perception of Consumers in Cosmetic Online Shopping (with special reference Gwalior Region)ManagementNeha Yadav Download
EFFECTS OF AIR DEFENSE ON AIRSPACEAviationDR. MUHAMMAD RAFIQ Download
Demand and capacity management in Air transportationAviationJAVIED ANWAR Download
Role of security enhancement on airport planAviationJavied Anwar Download
The Impact of Customer Relationship Management on Customer Satisfaction: Special Reference to Sri Lankan Leasing CompaniesManagementAmarasingham Pahirathan Download
Mechanism of Airport Security and impact on Passenger satisfactionManagement SciencesMuhammad Irfan Ahmed Download
OPPORTUNITIES AND CHALLENGES IN IMPLEMENTING BLENDED LEARNING DURING COVID-19 PANDEMIC IN RURAL AND TRIBAL REGION OF NORTH MAHARASHTRACommerce and ManagementDr. Swapnil V. Mishra Download
TECHNO-STRESS AND PRODUCTIVITY: SURVEY EVIDENCE FROM THE AVIATION INDUSTRYsocial secincesShabbir Hussain Download
IMPEDIMENT TO SAFETY PROGRAM IMPLEMENTATION IN THE CONSTRUCTION INDUSTRY OF PAKISTANManagement SciencesShabbir Hussain Download
Marketing Strategies and Affective Role of Social Media in Star up a New Business in PakistanManagement SciencesShabbir Hussain Download
FACTORS AFFECTING PEOPLE'S SATISFACTION TO THE QUALITY OF PUBLIC ADMINISTRATIVE SERVICES - DISTRICT SPECIFIC RESEARCH MODELS IN THAI NGUYEN PROVINCEBusiness Administration, EconomicsNong Thi Minh Ngoc Download
Benefits and Challenges in Implementing Enterprise Resource Planning (ERP) Systems in Indian Universities – B School Students PerspectiveManagementG. Kiruthiga Download
12