Call for Papers:Vol.9 Issue.6

Submission
Last date		 30-Dec-2023
Acceptance Status In One Day
Paper Publish In Two Days
Submit ManuScript

News & Updates

Submit Article

Dear Authors, Article publish in our journal for Volume-9,Issue-6. For article submission on below link: Submit Manuscript


Join As Board

Dear Reviewer, You can join our Reviewer team without given any charges in our journal. Submit Details on below link: Join As Board


Paper Publication Charges

IJARIIE APP
Download Android App

For Authors

Archives

IJARIIE Board

Downloads

Android App

Download IJARIIE APP

Authors

Title: :  PERSUASIVE POWER OF OUTDOOR MEDIA
PaperId: :  1797
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 2 Issue 2 2016
DUI:    16.0415/IJARIIE-1797
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Dr K B SrideviSri Krishna College of Engineering and Technology

Abstract

Management
Outdoor Media, Billboard, Transit Advertising, Alternative Advertising, Buying Behavior
Today’s outdoor media of advertising is a fine refinement of the traditional way of conveying a message to a mass of target audience. Outdoor Advertising Association of America (OAAA) has consolidated the different outdoor media into four main categories as Billboard, Street furniture, Transit advertising and Alternative advertising. The researcher has taken an attempt to measure the effectiveness of outdoor media in Coimbatore city in the sense of its media vehicle attractiveness to the people, location attractiveness, and attractiveness of the ad elements and the influence of the outdoor media in the buying behavior of the target audience. The study has proved that the outdoor media is so powerful in attracting the target audience by its media vehicles, location, ad elements and influencing the buying behavior of the respondents. The findings expose the persuasive power of outdoor media towards all the respondents irrespective of the demographic factors such as their age, gender and area of residence. The attractiveness of the Outdoor Media may persuade the advertisers to be the champion of outdoor media irrespective of the product or service they deal with. Thus, Outdoor Media is so powerful in persuading both, the advertisers as well as their target audience.

Citations

Copy and paste a formatted citation or use one of the links to import into a bibliography manager and reference.

IJARIIE Dr K B Sridevi. "PERSUASIVE POWER OF OUTDOOR MEDIA" International Journal Of Advance Research And Innovative Ideas In Education Volume 2 Issue 2 2016 Page 541-547
MLA Dr K B Sridevi. "PERSUASIVE POWER OF OUTDOOR MEDIA." International Journal Of Advance Research And Innovative Ideas In Education 2.2(2016) : 541-547.
APA Dr K B Sridevi. (2016). PERSUASIVE POWER OF OUTDOOR MEDIA. International Journal Of Advance Research And Innovative Ideas In Education, 2(2), 541-547.
Chicago Dr K B Sridevi. "PERSUASIVE POWER OF OUTDOOR MEDIA." International Journal Of Advance Research And Innovative Ideas In Education 2, no. 2 (2016) : 541-547.
Oxford Dr K B Sridevi. 'PERSUASIVE POWER OF OUTDOOR MEDIA', International Journal Of Advance Research And Innovative Ideas In Education, vol. 2, no. 2, 2016, p. 541-547. Available from IJARIIE, http://ijariie.com/AdminUploadPdf/PERSUASIVE_POWER_OF_OUTDOOR__MEDIA_ijariie1797.pdf (Accessed : ).
Harvard Dr K B Sridevi. (2016) 'PERSUASIVE POWER OF OUTDOOR MEDIA', International Journal Of Advance Research And Innovative Ideas In Education, 2(2), pp. 541-547IJARIIE [Online]. Available at: http://ijariie.com/AdminUploadPdf/PERSUASIVE_POWER_OF_OUTDOOR__MEDIA_ijariie1797.pdf (Accessed : )
IEEE Dr K B Sridevi, "PERSUASIVE POWER OF OUTDOOR MEDIA," International Journal Of Advance Research And Innovative Ideas In Education, vol. 2, no. 2, pp. 541-547, Mar-App 2016. [Online]. Available: http://ijariie.com/AdminUploadPdf/PERSUASIVE_POWER_OF_OUTDOOR__MEDIA_ijariie1797.pdf [Accessed : ].
Turabian Dr K B Sridevi. "PERSUASIVE POWER OF OUTDOOR MEDIA." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 2 number 2 ().
Vancouver Dr K B Sridevi. PERSUASIVE POWER OF OUTDOOR MEDIA. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2016 [Cited : ]; 2(2) : 541-547. Available from: http://ijariie.com/AdminUploadPdf/PERSUASIVE_POWER_OF_OUTDOOR__MEDIA_ijariie1797.pdf
BibTex EndNote RefMan RefWorks

Number Of Downloads



Save in Google Drive

Similar-Paper

TitleArea of ResearchAuther NameAction
Analyzing the Impact of Technological Change on Education: A Comparative Study of Traditional Teaching Methods and Online Education for Student Learning OutcomesManagementMrs. Bhagyashree Nilesh Deshpande Download
The Influence Of Hospital Image And Service Quality On Patients’ LoyaltyManagement, Hospital Management, Marketing ManagementCahya Rizki Hidayatullah Download
THE INFLUENCE OF BRAND IMAGE, PROMOTION, AND COST PERCEPTIONS ON DECISIONS TO CHOOSE GENERAL MEDICINE STUDY PROGRAMMES AT BATAM UNIVERSITY WITH SERVICE QUALITY AS AN INTERVENING VARIABLEaccounting, management, economicMuhammad Rainbow Perdana Download
ANALYZING ORGANIZATIONAL LEARNING IN SUSTAINING COMPETITIVE ADVANTAGES A CASE STUDY OF SAFARICOM KENYABUSINESS ADMINISTRATIONEVERLYN KINANU KIRUKI Download
The Influence Of Physical Evidence, People And Process As Elements Of Marketing Mix On Patient SatisfactionManagement, Healthcare Management, MarketingMulja Munajat Download
Optimizing Medicine Supply: An Economic Order Quantity ApproachManagement, Hospital Management, HealthcareVera Hazizah Download
Post Occupancy Evaluation Framework to determine the user satisfaction on the institutional Assets and Facilities in Abubakar Tatari Ali Polytechnic Bauchi NigeriaManagement Muhammad Abubakar Download
POTENTIAL ECONOMIC AND BANKING IMPLICATIONS OF PHASING OUT ₹2000 BANKNOTES IN INDIAManagement Dr. Shipra Saxena Download
A STUDY ON CORPORATE GOVERNANCE TOWARDS CSR PRACTICESCORPORATE SOCIAL RESPONSIBILTYM.MALA Download
The Role of Family Dynamics and Parental Support in Student AdjustmentEducationVandana Thakur Download
SOIL DEGRADATION: A PIVOTAL ENVIRONMENTAL CONCERNManagementIshita Devgan Download
Internal audit of public institutions: the Moroccan case.MANAGEMENT NAIMI JAMAL EDDINE Download
THE EFFECT OF PRICE AND PROMOTION ON CUSTOMER LOYALTY WITH CUSTOMER SATISFACTION AS AN INTERVENING VARIABLE IN BISCUITS HATARI MALKIST CRACKERSManagementWilion Download
THE EFFECT OF PRODUCT QUALITY AND PRICE ON PURCHASING DECISIONS FOR MITSUBISHI XPANDER CARS WITH BRAND IMAGE AS AN INTERVENING VARIABLE AT PT. SARDANA INDAH BERLIAN MOTOR MEDANManagementHardy Utama Download
THE INFLUENCE OF LEADERSHIP STYLE AND JOB SATISFACTION ON EMPLOYEE PERFORMANCE THROUGH ORGANIZATIONAL CULTURE AS AN INTERVENING VARIABLE AT PT INDRA ANGKOLA GROUP MEDANManagement Teguh Purwanto Sibarani Download
12