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Title: :  Celebrity Endorsement is the Key of Attraction in this Competitive Era
PaperId: :  1806
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 2 Issue 1 2016
DUI:    16.0415/IJARIIE-1806
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Dr. Vandana GuptaLachoo Memorial College of Science & Technology (Autonomous), Jodhpur (Raj)

Abstract

Commerce & Management
-
Now days a brand should be cautious when employing celebrities to ensure it promise believability and delivery of the anticipated effect. As the celebrities pass through from a mere commercial presence to public welfare message endorsements, a whole new dimension is added to this process and helps us in accomplish a holistic view of the collision which celebrities generate in every sphere and segment through their well-versed endorsements.

Citations

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IJARIIE Dr. Vandana Gupta. "Celebrity Endorsement is the Key of Attraction in this Competitive Era" International Journal Of Advance Research And Innovative Ideas In Education Volume 2 Issue 1 2016 Page 804-812
MLA Dr. Vandana Gupta. "Celebrity Endorsement is the Key of Attraction in this Competitive Era." International Journal Of Advance Research And Innovative Ideas In Education 2.1(2016) : 804-812.
APA Dr. Vandana Gupta. (2016). Celebrity Endorsement is the Key of Attraction in this Competitive Era. International Journal Of Advance Research And Innovative Ideas In Education, 2(1), 804-812.
Chicago Dr. Vandana Gupta. "Celebrity Endorsement is the Key of Attraction in this Competitive Era." International Journal Of Advance Research And Innovative Ideas In Education 2, no. 1 (2016) : 804-812.
Oxford Dr. Vandana Gupta. 'Celebrity Endorsement is the Key of Attraction in this Competitive Era', International Journal Of Advance Research And Innovative Ideas In Education, vol. 2, no. 1, 2016, p. 804-812. Available from IJARIIE, http://ijariie.com/AdminUploadPdf/Celebrity_Endorsement_is_the_Key_of_Attraction_in_this_Competitive__Era_ijariie1806.pdf (Accessed : ).
Harvard Dr. Vandana Gupta. (2016) 'Celebrity Endorsement is the Key of Attraction in this Competitive Era', International Journal Of Advance Research And Innovative Ideas In Education, 2(1), pp. 804-812IJARIIE [Online]. Available at: http://ijariie.com/AdminUploadPdf/Celebrity_Endorsement_is_the_Key_of_Attraction_in_this_Competitive__Era_ijariie1806.pdf (Accessed : )
IEEE Dr. Vandana Gupta, "Celebrity Endorsement is the Key of Attraction in this Competitive Era," International Journal Of Advance Research And Innovative Ideas In Education, vol. 2, no. 1, pp. 804-812, Jan-Feb 2016. [Online]. Available: http://ijariie.com/AdminUploadPdf/Celebrity_Endorsement_is_the_Key_of_Attraction_in_this_Competitive__Era_ijariie1806.pdf [Accessed : ].
Turabian Dr. Vandana Gupta. "Celebrity Endorsement is the Key of Attraction in this Competitive Era." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 2 number 1 ().
Vancouver Dr. Vandana Gupta. Celebrity Endorsement is the Key of Attraction in this Competitive Era. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2016 [Cited : ]; 2(1) : 804-812. Available from: http://ijariie.com/AdminUploadPdf/Celebrity_Endorsement_is_the_Key_of_Attraction_in_this_Competitive__Era_ijariie1806.pdf
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