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Title: :  THE EFFECT OF LIFESTYLE AND PRICES ON DECISIONS ON PURCHASE OF ORNAMENTAL PLANTS DURING COVID-19 PANDEMIC AT META NURSERY, MEDAN CITY
PaperId: :  13776
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 7 Issue 2 2021
DUI:    16.0415/IJARIIE-13776
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Maretta GintingNorth Sumatera Indonesia

Abstract

LIFESTYLE
Lifestyle, Price, Purchase Decision.
This study aims to determine the effect of lifestyle and price on purchasing decisions for ornamental plants during the Covid-19 pandemic in the Meta nursery in Medan. The research method used is descriptive with a quantitative approach. The sample in this study was 98 consumers of Meta Nursery. The data analysis technique used multiple linear regression analysis, simultaneous significance test (F-test), partial significance test (t-test), and determination coefficient tests (R2). Based on the results of the t-test, it is known that the significance value of the lifestyle variable is 0.000 < from 0.05. It can be stated that the lifestyle variable partially has a significant effect on the purchasing decision. Furthermore, the variable of price had a significant value of 0.000 < 0.05, and it can be stated that the price variable has a significant effect on the purchasing decision variable. From the results of the F-test, it can be seen that the significance value of the lifestyle variable and the price variable is 0.000 < 0.05. It can be stated that the lifestyle variable and the price variable simultaneously have a significant effect on the purchasing decision. Based on the coefficient of determination using the Adjusted R Square value, it is known that the value of Adjusted R Square is 0.757. Thus the magnitude of the influence of lifestyle and price on purchasing decisions is 0.757 (75.70%), while the remaining 24.30 percent is influenced by other factors that are not examined in this study.

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IJARIIE Maretta Ginting. "THE EFFECT OF LIFESTYLE AND PRICES ON DECISIONS ON PURCHASE OF ORNAMENTAL PLANTS DURING COVID-19 PANDEMIC AT META NURSERY, MEDAN CITY" International Journal Of Advance Research And Innovative Ideas In Education Volume 7 Issue 2 2021 Page 49-55
MLA Maretta Ginting. "THE EFFECT OF LIFESTYLE AND PRICES ON DECISIONS ON PURCHASE OF ORNAMENTAL PLANTS DURING COVID-19 PANDEMIC AT META NURSERY, MEDAN CITY." International Journal Of Advance Research And Innovative Ideas In Education 7.2(2021) : 49-55.
APA Maretta Ginting. (2021). THE EFFECT OF LIFESTYLE AND PRICES ON DECISIONS ON PURCHASE OF ORNAMENTAL PLANTS DURING COVID-19 PANDEMIC AT META NURSERY, MEDAN CITY. International Journal Of Advance Research And Innovative Ideas In Education, 7(2), 49-55.
Chicago Maretta Ginting. "THE EFFECT OF LIFESTYLE AND PRICES ON DECISIONS ON PURCHASE OF ORNAMENTAL PLANTS DURING COVID-19 PANDEMIC AT META NURSERY, MEDAN CITY." International Journal Of Advance Research And Innovative Ideas In Education 7, no. 2 (2021) : 49-55.
Oxford Maretta Ginting. 'THE EFFECT OF LIFESTYLE AND PRICES ON DECISIONS ON PURCHASE OF ORNAMENTAL PLANTS DURING COVID-19 PANDEMIC AT META NURSERY, MEDAN CITY', International Journal Of Advance Research And Innovative Ideas In Education, vol. 7, no. 2, 2021, p. 49-55. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/THE_EFFECT_OF_LIFESTYLE_AND_PRICES_ON_DECISIONS_ON_PURCHASE_OF_ORNAMENTAL_PLANTS_DURING_COVID_19_PANDEMIC_AT_META_NURSERY__MEDAN_CITY_ijariie13776.pdf (Accessed : 28 August 2024).
Harvard Maretta Ginting. (2021) 'THE EFFECT OF LIFESTYLE AND PRICES ON DECISIONS ON PURCHASE OF ORNAMENTAL PLANTS DURING COVID-19 PANDEMIC AT META NURSERY, MEDAN CITY', International Journal Of Advance Research And Innovative Ideas In Education, 7(2), pp. 49-55IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/THE_EFFECT_OF_LIFESTYLE_AND_PRICES_ON_DECISIONS_ON_PURCHASE_OF_ORNAMENTAL_PLANTS_DURING_COVID_19_PANDEMIC_AT_META_NURSERY__MEDAN_CITY_ijariie13776.pdf (Accessed : 28 August 2024)
IEEE Maretta Ginting, "THE EFFECT OF LIFESTYLE AND PRICES ON DECISIONS ON PURCHASE OF ORNAMENTAL PLANTS DURING COVID-19 PANDEMIC AT META NURSERY, MEDAN CITY," International Journal Of Advance Research And Innovative Ideas In Education, vol. 7, no. 2, pp. 49-55, Mar-App 2021. [Online]. Available: https://ijariie.com/AdminUploadPdf/THE_EFFECT_OF_LIFESTYLE_AND_PRICES_ON_DECISIONS_ON_PURCHASE_OF_ORNAMENTAL_PLANTS_DURING_COVID_19_PANDEMIC_AT_META_NURSERY__MEDAN_CITY_ijariie13776.pdf [Accessed : 28 August 2024].
Turabian Maretta Ginting. "THE EFFECT OF LIFESTYLE AND PRICES ON DECISIONS ON PURCHASE OF ORNAMENTAL PLANTS DURING COVID-19 PANDEMIC AT META NURSERY, MEDAN CITY." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 7 number 2 (28 August 2024).
Vancouver Maretta Ginting. THE EFFECT OF LIFESTYLE AND PRICES ON DECISIONS ON PURCHASE OF ORNAMENTAL PLANTS DURING COVID-19 PANDEMIC AT META NURSERY, MEDAN CITY. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2021 [Cited : 28 August 2024]; 7(2) : 49-55. Available from: https://ijariie.com/AdminUploadPdf/THE_EFFECT_OF_LIFESTYLE_AND_PRICES_ON_DECISIONS_ON_PURCHASE_OF_ORNAMENTAL_PLANTS_DURING_COVID_19_PANDEMIC_AT_META_NURSERY__MEDAN_CITY_ijariie13776.pdf
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