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Title: :  CUSTOMER BEHAVIOUR IN HAUTE COUTURE
PaperId: :  15788
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 7 Issue 6 2021
DUI:    16.0415/IJARIIE-15788
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Ms. Aditi SharmaAMITY UNIVERSITY GURUGRAM, HARYANA, INDIA

Abstract

fashion
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The Customer Behavior research is a scientific study of the processes of choosing Haute couture which satisfies their needs. Companies and Ready-to-wear brand satisfy those needs only to the extent that they satisfy the customer. A vast body of knowledge exists regarding the attitudes involved in the consumption of luxury brands. The purchase of products for their symbolic and social value rather than for their inherent utility is now widely recognized as a significant determinant of consumer behavior with changes in industry trends, gaps in knowledge are created. Thus, it is important to examine luxury brands in relation to uniqueness. The importance of adult consumers has been explored in depth, but there has been less attention given to the emergence of symbolic consumption in young people. This study examines the causal relationships among consumers’ need for uniqueness, and purchase intentions of an haute couture luxury apparel brand.

Citations

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IJARIIE Ms. Aditi Sharma. "CUSTOMER BEHAVIOUR IN HAUTE COUTURE" International Journal Of Advance Research And Innovative Ideas In Education Volume 7 Issue 6 2021 Page 1242-1246
MLA Ms. Aditi Sharma. "CUSTOMER BEHAVIOUR IN HAUTE COUTURE." International Journal Of Advance Research And Innovative Ideas In Education 7.6(2021) : 1242-1246.
APA Ms. Aditi Sharma. (2021). CUSTOMER BEHAVIOUR IN HAUTE COUTURE. International Journal Of Advance Research And Innovative Ideas In Education, 7(6), 1242-1246.
Chicago Ms. Aditi Sharma. "CUSTOMER BEHAVIOUR IN HAUTE COUTURE." International Journal Of Advance Research And Innovative Ideas In Education 7, no. 6 (2021) : 1242-1246.
Oxford Ms. Aditi Sharma. 'CUSTOMER BEHAVIOUR IN HAUTE COUTURE', International Journal Of Advance Research And Innovative Ideas In Education, vol. 7, no. 6, 2021, p. 1242-1246. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/CUSTOMER_BEHAVIOUR_IN_HAUTE__COUTURE_ijariie15788.pdf (Accessed : ).
Harvard Ms. Aditi Sharma. (2021) 'CUSTOMER BEHAVIOUR IN HAUTE COUTURE', International Journal Of Advance Research And Innovative Ideas In Education, 7(6), pp. 1242-1246IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/CUSTOMER_BEHAVIOUR_IN_HAUTE__COUTURE_ijariie15788.pdf (Accessed : )
IEEE Ms. Aditi Sharma, "CUSTOMER BEHAVIOUR IN HAUTE COUTURE," International Journal Of Advance Research And Innovative Ideas In Education, vol. 7, no. 6, pp. 1242-1246, Nov-Dec 2021. [Online]. Available: https://ijariie.com/AdminUploadPdf/CUSTOMER_BEHAVIOUR_IN_HAUTE__COUTURE_ijariie15788.pdf [Accessed : ].
Turabian Ms. Aditi Sharma. "CUSTOMER BEHAVIOUR IN HAUTE COUTURE." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 7 number 6 ().
Vancouver Ms. Aditi Sharma. CUSTOMER BEHAVIOUR IN HAUTE COUTURE. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2021 [Cited : ]; 7(6) : 1242-1246. Available from: https://ijariie.com/AdminUploadPdf/CUSTOMER_BEHAVIOUR_IN_HAUTE__COUTURE_ijariie15788.pdf
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