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Title: :  INFLUENCE OF STRATEGIC MONITORING AND EVALUATION ON ORGANIZATIONAL PERFORMANCE OF SUPERMARKETS IN KENYA
PaperId: :  24602
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 10 Issue 4 2024
DUI:    16.0415/IJARIIE-24602
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Abdifatah Kenya Methodist University
NancyKenya Methodist University
PaulKenya Methodist University
MosesChuka University

Abstract

Strategic Management
strategy, strategic monitoring, strategic evaluation, organizational performance, supermarket
Supermarkets worldwide continue to employ various practices to enhance their organizational performance. Strategic monitoring and evaluation are some of the practices, and supermarkets in Kenya could be more exceptional in these practices. They continually formulate and implement various strategies to enhance their performance. However, due to a lack of robust monitoring and evaluation, the strategy's contribution to organizational performance is only sometimes ascertained. This study endeavored to determine the influence of strategic monitoring and evaluation on the organizational performance of Supermarkets in Kenya. The study took place in 14 Counties, including Meru, Embu, Laikipia, Kirinyaga, Nyeri, Tharaka Nithi, Muranga, Nyandarwa, Kiambu, Nakuru, Nairobi, Marsabit, Isiolo and Wajir Counties of Kenya. The study employed a descriptive cross-sectional survey research design. The target population was 1800 managers running supermarkets in 14 counties, and a sample of 204 managers was selected through cluster random sampling. Primary data was collected from the managers using a semi-structured questionnaire. The data was subjected to descriptive and inferential analysis using SPSS version 28. Correlational and multiple linear regression were performed at a 0.05 significance level. The descriptive analysis revealed that 86.3% of the supermarkets had a strategic monitoring plan, and 73.5% often reviewed and evaluated strategies to ascertain performance. Correlation analysis established a positive and significant relationship between strategic monitoring (r=0.720, p=0.000) and strategic evaluation (r=0.776, p=0.000) and the organizational performance of supermarkets. The study findings on regression showed that strategic monitoring had the largest positive and significant effect (β=0.401, p-value=0.007) than strategic evaluation (β=0.317, p=0.008) on the organizational performance of supermarkets. The study concluded that strategic monitoring and evaluation have a positive and significant effect on the organizational performance of supermarkets. The study recommended that supermarkets integrate strategic monitoring and evaluation practices in equal measures to ensure maximum organizational performance is realized for every strategy.

Citations

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IJARIIE Abdifatah , Nancy, Paul, and Moses. "INFLUENCE OF STRATEGIC MONITORING AND EVALUATION ON ORGANIZATIONAL PERFORMANCE OF SUPERMARKETS IN KENYA" International Journal Of Advance Research And Innovative Ideas In Education Volume 10 Issue 4 2024 Page 1212-1221
MLA Abdifatah , Nancy, Paul, and Moses. "INFLUENCE OF STRATEGIC MONITORING AND EVALUATION ON ORGANIZATIONAL PERFORMANCE OF SUPERMARKETS IN KENYA." International Journal Of Advance Research And Innovative Ideas In Education 10.4(2024) : 1212-1221.
APA Abdifatah , Nancy, Paul, & Moses. (2024). INFLUENCE OF STRATEGIC MONITORING AND EVALUATION ON ORGANIZATIONAL PERFORMANCE OF SUPERMARKETS IN KENYA. International Journal Of Advance Research And Innovative Ideas In Education, 10(4), 1212-1221.
Chicago Abdifatah , Nancy, Paul, and Moses. "INFLUENCE OF STRATEGIC MONITORING AND EVALUATION ON ORGANIZATIONAL PERFORMANCE OF SUPERMARKETS IN KENYA." International Journal Of Advance Research And Innovative Ideas In Education 10, no. 4 (2024) : 1212-1221.
Oxford Abdifatah , Nancy, Paul, and Moses. 'INFLUENCE OF STRATEGIC MONITORING AND EVALUATION ON ORGANIZATIONAL PERFORMANCE OF SUPERMARKETS IN KENYA', International Journal Of Advance Research And Innovative Ideas In Education, vol. 10, no. 4, 2024, p. 1212-1221. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/INFLUENCE_OF_STRATEGIC_MONITORING_AND_EVALUATION_ON_ORGANIZATIONAL_PERFORMANCE_OF_SUPERMARKETS_IN_KENYA_ijariie24602.pdf (Accessed : ).
Harvard Abdifatah , Nancy, Paul, and Moses. (2024) 'INFLUENCE OF STRATEGIC MONITORING AND EVALUATION ON ORGANIZATIONAL PERFORMANCE OF SUPERMARKETS IN KENYA', International Journal Of Advance Research And Innovative Ideas In Education, 10(4), pp. 1212-1221IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/INFLUENCE_OF_STRATEGIC_MONITORING_AND_EVALUATION_ON_ORGANIZATIONAL_PERFORMANCE_OF_SUPERMARKETS_IN_KENYA_ijariie24602.pdf (Accessed : )
IEEE Abdifatah , Nancy, Paul, and Moses, "INFLUENCE OF STRATEGIC MONITORING AND EVALUATION ON ORGANIZATIONAL PERFORMANCE OF SUPERMARKETS IN KENYA," International Journal Of Advance Research And Innovative Ideas In Education, vol. 10, no. 4, pp. 1212-1221, Jul-Aug 2024. [Online]. Available: https://ijariie.com/AdminUploadPdf/INFLUENCE_OF_STRATEGIC_MONITORING_AND_EVALUATION_ON_ORGANIZATIONAL_PERFORMANCE_OF_SUPERMARKETS_IN_KENYA_ijariie24602.pdf [Accessed : ].
Turabian Abdifatah , Nancy, Paul, and Moses. "INFLUENCE OF STRATEGIC MONITORING AND EVALUATION ON ORGANIZATIONAL PERFORMANCE OF SUPERMARKETS IN KENYA." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 10 number 4 ().
Vancouver Abdifatah , Nancy, Paul, and Moses. INFLUENCE OF STRATEGIC MONITORING AND EVALUATION ON ORGANIZATIONAL PERFORMANCE OF SUPERMARKETS IN KENYA. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2024 [Cited : ]; 10(4) : 1212-1221. Available from: https://ijariie.com/AdminUploadPdf/INFLUENCE_OF_STRATEGIC_MONITORING_AND_EVALUATION_ON_ORGANIZATIONAL_PERFORMANCE_OF_SUPERMARKETS_IN_KENYA_ijariie24602.pdf
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