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Title: :  A STUDY ON CUSTOMER SATISFACTION TOWARDS AJIO ONLINE SHOPPING AT COIMBATORE CITY
PaperId: :  26235
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 11 Issue 2 2025
DUI:    16.0415/IJARIIE-26235
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
ARJUN K.M.Dr N.G.P. Arts and Science College
Mr. R. SURESHDr N.G.P. Arts and Science College

Abstract

COMMERCE
Ajio onlie shopping, online Customer satisfaction, Ajio Shopping
The rapid growth of e-commerce in India has transformed the retail landscape, with online platforms like AJIO becoming increasingly popular among urban consumers. This study aims to evaluate the level of customer satisfaction with AJIO online shopping among residents of Coimbatore city. Utilizing a structured questionnaire and a Likert scale to measure satisfaction, the research identifies key factors such as product quality, delivery efficiency, customer service, and trust as critical determinants of user satisfaction. Results from a sample of respondents in Coimbatore indicate a moderate level of satisfaction, with an average score of 3.33 out of 5. A significant proportion of users highlighted the importance of trust and service quality in shaping their online shopping experience. However, findings also suggest that a notable percentage of users are new to the platform, pointing to potential for market expansion with improved service offerings. This study provides valuable insights for AJIO to enhance its customer-centric strategies in Tier-II cities like Coimbatore.

Citations

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IJARIIE ARJUN K.M., and Mr. R. SURESH. "A STUDY ON CUSTOMER SATISFACTION TOWARDS AJIO ONLINE SHOPPING AT COIMBATORE CITY" International Journal Of Advance Research And Innovative Ideas In Education Volume 11 Issue 2 2025 Page 2191-2197
MLA ARJUN K.M., and Mr. R. SURESH. "A STUDY ON CUSTOMER SATISFACTION TOWARDS AJIO ONLINE SHOPPING AT COIMBATORE CITY." International Journal Of Advance Research And Innovative Ideas In Education 11.2(2025) : 2191-2197.
APA ARJUN K.M., & Mr. R. SURESH. (2025). A STUDY ON CUSTOMER SATISFACTION TOWARDS AJIO ONLINE SHOPPING AT COIMBATORE CITY. International Journal Of Advance Research And Innovative Ideas In Education, 11(2), 2191-2197.
Chicago ARJUN K.M., and Mr. R. SURESH. "A STUDY ON CUSTOMER SATISFACTION TOWARDS AJIO ONLINE SHOPPING AT COIMBATORE CITY." International Journal Of Advance Research And Innovative Ideas In Education 11, no. 2 (2025) : 2191-2197.
Oxford ARJUN K.M., and Mr. R. SURESH. 'A STUDY ON CUSTOMER SATISFACTION TOWARDS AJIO ONLINE SHOPPING AT COIMBATORE CITY', International Journal Of Advance Research And Innovative Ideas In Education, vol. 11, no. 2, 2025, p. 2191-2197. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/A_STUDY_ON_CUSTOMER_SATISFACTION_TOWARDS_AJIO_ONLINE_SHOPPING_AT_COIMBATORE_CITY_ijariie26235.pdf (Accessed : ).
Harvard ARJUN K.M., and Mr. R. SURESH. (2025) 'A STUDY ON CUSTOMER SATISFACTION TOWARDS AJIO ONLINE SHOPPING AT COIMBATORE CITY', International Journal Of Advance Research And Innovative Ideas In Education, 11(2), pp. 2191-2197IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/A_STUDY_ON_CUSTOMER_SATISFACTION_TOWARDS_AJIO_ONLINE_SHOPPING_AT_COIMBATORE_CITY_ijariie26235.pdf (Accessed : )
IEEE ARJUN K.M., and Mr. R. SURESH, "A STUDY ON CUSTOMER SATISFACTION TOWARDS AJIO ONLINE SHOPPING AT COIMBATORE CITY," International Journal Of Advance Research And Innovative Ideas In Education, vol. 11, no. 2, pp. 2191-2197, Mar-App 2025. [Online]. Available: https://ijariie.com/AdminUploadPdf/A_STUDY_ON_CUSTOMER_SATISFACTION_TOWARDS_AJIO_ONLINE_SHOPPING_AT_COIMBATORE_CITY_ijariie26235.pdf [Accessed : ].
Turabian ARJUN K.M., and Mr. R. SURESH. "A STUDY ON CUSTOMER SATISFACTION TOWARDS AJIO ONLINE SHOPPING AT COIMBATORE CITY." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 11 number 2 ().
Vancouver ARJUN K.M., and Mr. R. SURESH. A STUDY ON CUSTOMER SATISFACTION TOWARDS AJIO ONLINE SHOPPING AT COIMBATORE CITY. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2025 [Cited : ]; 11(2) : 2191-2197. Available from: https://ijariie.com/AdminUploadPdf/A_STUDY_ON_CUSTOMER_SATISFACTION_TOWARDS_AJIO_ONLINE_SHOPPING_AT_COIMBATORE_CITY_ijariie26235.pdf
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