A STUDY ON PERCEIVED CUSTOMER LOYALTY TOWARDS ORGANIZED RETAIL STORES WITH RESPECT TO DEMOGRAPHIC VARIABLES

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The organized retail Industry has witnessed a tremendous growth across the globe. In India, the revolution of organized retailing has been noticed as the people are changing their choice to move from kirana stores to organized retail store formats like department stores, super markets, hyper markets, discount stores, specialty stores, malls etc. Hence, the organized retail industry has a huge potential due to this changing scenario in India. This study is mainly focused on analyzing the demographic profile of customers preferring organized retail stores for purchasing variety of goods. The research tires to investigate the perceived loyalty of the customers towards the preferred organized retail store. Further, this research also addresses various demographic variables like age, income, gender, marital status, occupation and its relation with perceived loyalty of customers towards organized retail stores.

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