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Title: :  Impact of Menstruation on consumer behavior
PaperId: :  19193
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 9 Issue 2 2023
DUI:    16.0415/IJARIIE-19193
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Krish ShahNMIMS ASMSOC
Dr. Tejaswini AngreNMIMS ASMSOC
Khushi Kataria NMIMS ASMSOC
Krish AggarwalNMIMS ASMSOC
Kavissh BelmaanNMIMS ASMSOC
Kairavi MehtaNMIMS ASMSOC

Abstract

Statistics, consumer behavior
Menstrual cycle, periods, sanitary pads, cravings
Menstruation is an important factor of human existence, and it is important to study it rigorously. This analysis is about consumer behaviour and factors related to the menstrual cycle. There are unnecessary myths created and passed on concerning the menstrual cycle, and it becomes difficult for females to talk about the natural processes. With this as a driving force, the report was made to know about consumer behaviour in the markets, majorly how income and age affect the behaviour was part of the study. To get insights about the topic a questionnaire was prepared and 151 responses were analysed. From the hypothesis considered the dependent variables were income and age, in the hypothesis where income is the dependent variable the independent variables were the frequency of buying sanitary napkins, expenditure on sanitary napkins, and expenditure on cravings

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IJARIIE Krish Shah, Dr. Tejaswini Angre, Khushi Kataria , Krish Aggarwal, Kavissh Belmaan, and Kairavi Mehta. "Impact of Menstruation on consumer behavior" International Journal Of Advance Research And Innovative Ideas In Education Volume 9 Issue 2 2023 Page 1814-1820
MLA Krish Shah, Dr. Tejaswini Angre, Khushi Kataria , Krish Aggarwal, Kavissh Belmaan, and Kairavi Mehta. "Impact of Menstruation on consumer behavior." International Journal Of Advance Research And Innovative Ideas In Education 9.2(2023) : 1814-1820.
APA Krish Shah, Dr. Tejaswini Angre, Khushi Kataria , Krish Aggarwal, Kavissh Belmaan, & Kairavi Mehta. (2023). Impact of Menstruation on consumer behavior. International Journal Of Advance Research And Innovative Ideas In Education, 9(2), 1814-1820.
Chicago Krish Shah, Dr. Tejaswini Angre, Khushi Kataria , Krish Aggarwal, Kavissh Belmaan, and Kairavi Mehta. "Impact of Menstruation on consumer behavior." International Journal Of Advance Research And Innovative Ideas In Education 9, no. 2 (2023) : 1814-1820.
Oxford Krish Shah, Dr. Tejaswini Angre, Khushi Kataria , Krish Aggarwal, Kavissh Belmaan, and Kairavi Mehta. 'Impact of Menstruation on consumer behavior', International Journal Of Advance Research And Innovative Ideas In Education, vol. 9, no. 2, 2023, p. 1814-1820. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/Impact_of_Menstruation_on_consumer_behavior_ijariie19193.pdf (Accessed : ).
Harvard Krish Shah, Dr. Tejaswini Angre, Khushi Kataria , Krish Aggarwal, Kavissh Belmaan, and Kairavi Mehta. (2023) 'Impact of Menstruation on consumer behavior', International Journal Of Advance Research And Innovative Ideas In Education, 9(2), pp. 1814-1820IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/Impact_of_Menstruation_on_consumer_behavior_ijariie19193.pdf (Accessed : )
IEEE Krish Shah, Dr. Tejaswini Angre, Khushi Kataria , Krish Aggarwal, Kavissh Belmaan, and Kairavi Mehta, "Impact of Menstruation on consumer behavior," International Journal Of Advance Research And Innovative Ideas In Education, vol. 9, no. 2, pp. 1814-1820, Mar-App 2023. [Online]. Available: https://ijariie.com/AdminUploadPdf/Impact_of_Menstruation_on_consumer_behavior_ijariie19193.pdf [Accessed : ].
Turabian Krish Shah, Dr. Tejaswini Angre, Khushi Kataria , Krish Aggarwal, Kavissh Belmaan, and Kairavi Mehta. "Impact of Menstruation on consumer behavior." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 9 number 2 ().
Vancouver Krish Shah, Dr. Tejaswini Angre, Khushi Kataria , Krish Aggarwal, Kavissh Belmaan, and Kairavi Mehta. Impact of Menstruation on consumer behavior. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2023 [Cited : ]; 9(2) : 1814-1820. Available from: https://ijariie.com/AdminUploadPdf/Impact_of_Menstruation_on_consumer_behavior_ijariie19193.pdf
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